Motor Mile Ford Parts

Located at 2257 Roanoke St, Christiansburg, VA 24073, Motor Mile Ford Parts is a critical component of the larger Motor Mile Ford dealership, operating within the ‘Auto Repair Stations’ category. While its primary function is as an auto parts store, its strong affiliation with a full-service Ford dealership inherently places it within a broader context of automotive service and repair. This detailed introduction will explore the environment of Motor Mile Ford Parts, the comprehensive range of services and goods it offers, its distinguishing features, and any implied promotional aspects, providing local users with a clear understanding of its value as a resource for their Ford vehicle needs.

As an ‘Auto Repair Station,’ Motor Mile Ford Parts provides essential goods that directly support vehicle repair, maintenance, and enhancement. This means it's not just a retail outlet for general car enthusiasts but a specialized hub for obtaining authentic, high-quality components specifically designed for Ford vehicles. For individuals and independent repair shops in Christiansburg, Roanoke, Blacksburg, and the surrounding areas, having access to a dedicated Ford parts department like this is invaluable. It ensures that any repair or service performed uses parts that meet the manufacturer's stringent specifications, thereby maintaining the vehicle's integrity, performance, and warranty.

The environment of Motor Mile Ford Parts, as a component of a major Ford dealership, is typically characterized by professionalism, organization, and a customer-centric design. One would expect a well-structured parts counter within a larger showroom or service center, staffed by knowledgeable personnel. The inventory area, while not directly visible to customers, would be vast and meticulously organized to facilitate quick retrieval of parts. The overall facility at 2257 Roanoke St is part of the extensive Motor Mile complex, suggesting a modern, clean, and well-maintained building that reflects the brand image of Ford. Reviews for Motor Mile Ford in general frequently highlight "excellent overall facilities," "professional and courteous staff," and a "great dealership" with an "expressive facility," indicating a high standard of presentation and maintenance across the entire campus.

For customers, the environment is designed to be efficient and welcoming. There would be a clear, accessible parts counter where individuals can inquire about specific parts, place orders, and receive expert advice. Given its integration with a dealership, customers might also have access to comfortable waiting areas, restrooms, and potentially other amenities available within the larger Motor Mile Ford building. The emphasis is on providing a seamless experience, whether a customer is picking up a part for a DIY project or a technician is retrieving a part for a vehicle being serviced on-site. The presence within a dealership also implies that the parts department is often co-located with service bays, facilitating a smooth workflow for repairs that require specific Ford components. Operating hours for the parts department are typically Monday to Friday, 8:00 AM to 5:00 PM, with Saturdays and Sundays usually closed, as seen across various Motor Mile parts departments.

Motor Mile Ford Parts specializes in offering genuine Ford, Motorcraft, and Omnicraft parts and accessories. The range of goods and services provided by a Ford parts department typically includes:

• Genuine Ford Parts: These are original equipment (OE) parts designed and engineered by Ford specifically for Ford vehicles. They ensure perfect fit, optimal performance, and adherence to factory specifications. This includes everything from engine components (filters, spark plugs, belts, hoses) to body parts, electrical components, and interior trim. Customers can shop these parts to put their "peace of mind first" knowing they are "built to last."
• Motorcraft Parts: Motorcraft is Ford's official aftermarket parts brand. These parts are designed to meet Ford's strict standards for quality, fit, and performance, offering a reliable alternative to OE parts, often with competitive pricing and a strong warranty (typically two years, unlimited mileage, including labor for parts installed by a Ford dealer). This range covers a wide array of maintenance and repair items.
• Omnicraft Parts: Introduced by Ford, Omnicraft is an aftermarket parts brand designed for non-Ford/Lincoln vehicles. This allows Motor Mile Ford Parts to serve customers with other vehicle makes, extending their reach beyond just Ford owners, while still offering quality parts backed by a reputable manufacturer. Omnicraft parts are "engineered to meet or exceed industry standards."
• Ford Accessories: A vast selection of genuine Ford accessories for customization, utility, and protection. This can include floor mats, cargo organizers, bed liners, running boards, trailer hitches, and more, all designed to perfectly fit Ford models and complement diverse lifestyles.
• Tires: A comprehensive selection of tires specifically recommended for Ford vehicles, often including popular brands. They also provide services like tire mounting, balancing, and rotation, and can help customers find "the right tires" based on vehicle and driving needs.
• Expert Parts Advice: The staff in a dealership's parts department are typically highly trained and knowledgeable about Ford vehicles. They can assist customers in identifying the correct part for their specific vehicle and need, preventing errors and ensuring compatibility. The "knowledgeable staff" at Shelor Motor Mile (which includes Motor Mile Ford) are noted for helping customers "determine the exact and proper part that your vehicle needs."
• Parts Ordering: If a specific part is not in stock, the department facilitates quick ordering and delivery, often leveraging Ford's extensive supply chain network. Many dealerships also offer online parts ordering systems for convenience, allowing customers to "take away the guesswork."
• Warranty Support: Genuine Ford and Motorcraft parts come with manufacturer-backed warranties, providing peace of mind for customers regarding the quality and longevity of their purchases.

The ability to provide these specialized and genuine parts positions Motor Mile Ford Parts as a crucial ‘Auto Repair Station’ for maintaining the integrity and value of Ford vehicles in the community. They are part of the larger Shelor Motor Mile campus which aims to provide comprehensive vehicle solutions.

Several features distinguish Motor Mile Ford Parts and contribute to a positive customer experience, leveraging its affiliation with the broader Motor Mile Ford dealership:

• Authenticity and Quality Assurance: The primary feature is the guarantee of genuine Ford, Motorcraft, and Omnicraft parts. This ensures customers receive components that are manufactured to the exact specifications and quality standards of the original equipment, which is paramount for vehicle performance, safety, and longevity. The emphasis on "original Ford Parts" implies a superior fit and performance compared to generic alternatives.
• Expert Knowledge and Professional Staff: Parts specialists at a Ford dealership are factory-trained and possess in-depth knowledge of Ford vehicles and their components. This expertise allows them to accurately identify parts, answer complex questions, and provide valuable advice, which is a significant advantage over generic auto parts stores. Customer reviews for the broader Motor Mile Ford dealership frequently praise the "friendly and professional" staff, their willingness to keep customers "informed of what was going on," and their overall attentiveness.
• Extensive Inventory and Efficient Sourcing: As a major dealership, Motor Mile Ford Parts likely maintains a large inventory of common and essential parts, reducing wait times for customers. For less common items, their direct access to Ford's supply chain ensures efficient ordering and delivery.
• Integration with Service Department: The close proximity and collaboration with the Motor Mile Ford service department mean that if a customer needs a part installed, the process can be seamless. This integrated approach offers a one-stop solution for diagnosis, parts procurement, and installation. Reviews often praise the "prompt" service and efficient handling of vehicles, indicating good coordination between parts and service.
• Brand Reputation and Trust: Being part of the Motor Mile Ford dealership, a reputable and established name in the automotive industry in Christiansburg since 1974, adds a layer of trust and reliability. Customers can have confidence in the business practices and product quality. The dealership is known for its "STRAIGHTFORWARD PRICING, TOTAL INTEGRITY, AWARD-WINNING DEALERSHIP, and REAL VALUE" through its STAR Program.
• Customer Amenities: While specific amenities for the parts waiting area are not detailed, being part of a larger dealership suggests access to comfortable waiting lounges and other facilities, which are often highlighted in customer reviews for the service department, making the overall visit more pleasant.

It's important to note that while the majority of reviews for the larger Motor Mile Ford dealership are positive regarding service and staff, there are occasional instances of customer dissatisfaction, particularly concerning communication and unexpected delays. However, these appear to be outliers within a generally well-regarded operation.

The promotional strategy for Motor Mile Ford Parts, though not explicitly stated in the provided text, would naturally align with the dealership's overall marketing efforts and focus on the unique benefits of genuine parts and dealership-level service. Key elements of their value proposition to local users would include:

• "The Right Part, Every Time": Emphasizing that customers will always receive the exact, high-quality part designed for their Ford vehicle, eliminating guesswork and ensuring proper fit and function. This is a core message for Ford Parts.
• Peace of Mind with Genuine Parts: Promoting the reliability, durability, and warranty coverage that come with genuine Ford, Motorcraft, and Omnicraft parts, which aftermarket generic parts often cannot match. The Motorcraft warranty, including labor, is a strong selling point.
• Expert Assistance: Highlighting the availability of knowledgeable parts specialists who can provide accurate advice and ensure customers purchase the correct components, saving time and preventing costly errors.
• Convenience and Efficiency: Stressing the ease of ordering (in-person or online, where available) and the rapid availability of parts due to extensive inventory and efficient supply chain management.
• Competitive Pricing and Specials: Dealerships often run promotions on parts and accessories. Customers may also be able to earn and redeem FordPass® Rewards Points on Ford parts and associated labor, offering added value.
• Supporting Your Ford's Longevity: Positioning genuine parts as an investment in the vehicle's long-term health, performance, safety, and resale value.

The shared phone numbers, (540) 381-8417 and +1 540-381-8417 (or specifically 540-381-8600 for parts as found in external information), serve as direct contact points for the dealership, allowing customers to easily reach the parts department for inquiries, orders, or assistance. Motor Mile Ford Parts stands as an essential ‘Auto Repair Station’ in Christiansburg, providing the genuine components and expert support necessary for Ford owners and local repair shops to maintain their vehicles to the highest standards.