Mickey Shorr

Located at 25920 Woodward Ave, Royal Oak, MI 48067, USA, Mickey Shorr operates as a specialized "Auto Repair Station" that focuses primarily on providing and installing cutting-edge car audio, remote starters, and vehicle security systems. While not a traditional mechanical repair shop, Mickey Shorr excels in enhancing the in-car experience through premium electronic accessories and expert installation services. This Royal Oak establishment has consistently earned high praise for its exceptional customer service, knowledgeable staff, and competitive pricing, making it a go-to destination for vehicle owners looking to upgrade their ride's technology and convenience features.

The environment at Mickey Shorr is designed to showcase their range of products and facilitate professional installations. While specific details about the showroom layout are not provided, the customer reviews suggest an atmosphere where staff are eager to explain options and demonstrate products, implying a well-organized and inviting retail space. The fact that customers express gratitude for detailed explanations and demonstrations of remote starter operation points to an interactive and customer-friendly environment. Furthermore, the professionalism and courtesy of the staff, as consistently highlighted, contribute to a comfortable and reassuring atmosphere, ensuring that customers feel confident in their choices and the subsequent installation work.

The core services and goods for sale at Mickey Shorr revolve around vehicle electronics and customization. Their primary offerings include:

• Remote Starter Installation: This is a highly popular service, allowing drivers to start their vehicles remotely, a significant convenience, especially in varying weather conditions. Customers laud the range of options available, including key fobs with alerts and integrated car alarms.
• Car Alarm and Security Systems: Mickey Shorr provides comprehensive solutions to enhance vehicle security, protecting against theft and unauthorized access. This includes advanced alarm systems that can be integrated with remote starters for added functionality.
• Car Audio and Sound Systems: As a long-standing name in car audio, Mickey Shorr offers a wide array of products, from head units and speakers to subwoofers and amplifiers, catering to audiophiles and those simply seeking an upgraded sound experience. Their expertise extends to designing and installing custom audio solutions.
• Key Fob Programming and Sales: They offer key fobs, often bundled with remote starter packages, and ensure proper programming for seamless vehicle integration.
• Professional Installation: A key component of their service is the expert installation of all products. This ensures optimal performance, proper wiring, and a clean, integrated look within the vehicle. The attention to detail, such as showing customers how to operate their new remote starter properly, highlights their commitment to a complete service.

Their selection covers various brands and price points, ensuring there are options to suit different budgets and preferences, as evidenced by customers being presented with "several different options to choose from."

Several features significantly contribute to Mickey Shorr's excellent reputation:

• Exceptional Customer Service: This is the most consistently praised feature. Staff members like Paymon and Alex are repeatedly singled out for their professionalism, courtesy, patience, and willingness to go above and beyond. Paymon's attention to detail, such as demonstrating remote starter operation, and Alex's dedication in troubleshooting a parking light issue (even when it was a minor bulb problem) exemplify their commitment to customer satisfaction "all the way around from start to finish and even the following day."
• Knowledgeable Staff: Customers appreciate that all their questions were answered, and even those they forgot to ask were addressed. The staff's ability to explain "in detail which item did what" helps customers make informed decisions about "what would work best" for them, showcasing a deep understanding of their products.
• Great Prices: Customers explicitly mention "Great prices too!", indicating that Mickey Shorr offers competitive pricing for its products and installation services, providing excellent value for money. For example, getting two key fobs with a remote starter for "under $300" was highlighted as a very satisfactory outcome.
• Wide Range of Options: They provide a diverse selection of products, allowing customers to choose features that best fit their needs and budget, from basic remote starters to more advanced systems with alerts and integrated alarms.
• Commitment to Post-Installation Support: Alex's assistance with the parking light issue, even after the initial installation, demonstrates a rare level of dedication to customer satisfaction and problem-solving, reinforcing the trustworthiness of the business.
• Long-Term Customer Loyalty: The recurring statement "The Royal Oak store has provided great service to me for years" signifies a strong history of consistent quality and customer retention, building a loyal clientele.

In terms of promotional information, the overwhelming positive word-of-mouth is Mickey Shorr's strongest asset. Testimonials like "Definitely would recommend Mickey Shorr to my family and friends" and "I would highly recommend this store for all your alarm and sound system needs" serve as powerful endorsements. While specific discount campaigns are not detailed, the "Great prices too!" mentioned by customers implicitly acts as a continuous promotion. Their focus on high-quality service, expert installation, and knowledgeable staff who genuinely care about customer needs creates a compelling value proposition that attracts and retains customers. For those in Royal Oak, MI, and surrounding areas looking to enhance their vehicle's electronics, Mickey Shorr can be easily reached at (248) 398-7204 or via mobile at +1 248-398-7204 to explore their extensive offerings and experience their renowned customer service.