Memorial Ave F.L. Roberts

For residents across Massachusetts, a gas station is an essential stop in their daily routines, providing not just fuel but often a quick grab-and-go solution for snacks, drinks, and other necessities. In West Springfield, the Memorial Ave F.L. Roberts has long been a familiar landmark. This location has recently undergone a transformation, now operating under the Nouria brand, bringing a fresh look and an expanded range of offerings to the community. This article will provide an in-depth look at what this revitalized gas station offers, its convenient location, and what locals in West Springfield and the surrounding areas can expect from their visit, highlighting both its appealing features and areas where customer experiences have varied.

The Memorial Ave F.L. Roberts is strategically located at 518 Memorial Ave, West Springfield, MA 01089, USA. This address places it directly on Memorial Avenue, one of the primary and most heavily trafficked roads in West Springfield. Its position ensures excellent visibility and easy access for local residents, daily commuters, and travelers passing through the area. Whether you're heading to or from work, running errands within West Springfield, or using it as a convenient stop on a longer journey, this location makes for a practical and efficient choice.

The ease of access is a significant advantage for patrons, allowing for quick pull-ins to refuel and then seamlessly transition into grabbing a coffee or convenience items. The fuel pumps operate 24/7, providing round-the-clock access for fueling needs. This continuous availability is a considerable benefit for those with varied schedules, ensuring they can always access fuel when needed.

Now operating as a Nouria branded location, Memorial Ave F.L. Roberts offers a comprehensive suite of services designed to meet a wide array of customer needs.

• Fueling Services: The primary service is the provision of various grades of gasoline, equipped with modern pumps for efficient and straightforward refueling. This location supplies Nouria Fuel.

• Convenience Store: The attached convenience store has been revamped, aiming for a "new look" that is "clean and bright." It offers a wide range of products typical of a well-stocked modern convenience store, including:

  • Beverages (fountain sodas, iced coffee, made-to-order drinks)
  • Candy, chips & crackers, sweet snacks
  • Fresh & healthy grab-and-go options from Nouria's Kitchen
  • Grocery items for quick pickups
  • Roller Grill items (hot dogs, etc.)
  • 21+ offerings (beer, wine, where permitted)

• Café Nouria: A significant enhancement is the inclusion of Café Nouria, offering a selection of hot and iced coffees and made-to-order beverages, providing a convenient option for coffee lovers on the go.

• Golden Nozzle Car Wash: This location features a Golden Nozzle Car Wash, providing customers with an easy way to keep their vehicles clean. Golden Nozzle is a well-known name for car washing in the region.

• Propane Exchange: The facility also offers propane exchange (Frazil), convenient for those with grilling needs.

• Gift Cards: A variety of gift cards are available for purchase, offering a quick solution for last-minute presents.

One customer review, however, highlighted a specific issue: "Poor Signage on pumps saying max CC amount, Lack of phone Customer Service. Gas Station operated as if in the Hood , Easier to buy more than $50 worth of gas at Speedway than FL Roberts on a Credit Card. Cant fill a 40 gal tank on $50, Wasted time at FL Roberts." This suggests that while credit card payments are accepted, there might be a transaction limit (possibly $50 per transaction) on credit card purchases at the pump, which can be inconvenient for vehicles with larger fuel tanks. This lack of clear signage and a potentially restrictive payment policy could be a point of frustration for some customers.

The Memorial Ave F.L. Roberts, now under the Nouria brand, boasts several key features that aim to provide a comprehensive and pleasant experience for its customers.

• Revamped and Modern Look: Customers have noted "the new look," suggesting the station has undergone recent renovations or updates, making it visually appealing and modern. It's described as "clean and bright."

• Excellent Customer Service: Multiple reviews praise the staff, with one stating, "the ladies that run the station are always courteous, friendly, and give me the greatest assistance when needed." A specific shout-out to "Assistant Manager Nautia and Kodan" further emphasizes the positive human element, fostering a welcoming atmosphere.

• Nouria's Kitchen Grab & Go: The availability of fresh and healthy grab-and-go options, along with made-to-order beverages from Café Nouria, elevates the food offerings beyond typical convenience store fare.

• Golden Nozzle Car Wash On-Site: The presence of a Golden Nozzle Car Wash provides added convenience, allowing customers to refuel and clean their vehicle in one stop.

• 24/7 Fuel Availability: The fuel pumps are open around the clock, offering maximum flexibility for customers to refuel at any time of day or night.

• Nouria Rewards Program: As a Nouria location, it participates in the Nouria Rewards program, which offers significant savings and benefits (detailed below).

While the friendly staff and new look are definite highlights, the reported issue with credit card transaction limits at the pump and lack of clear signage is a point of concern for customers who need to purchase more than $50 worth of fuel at a time.

As a Nouria branded location, Memorial Ave F.L. Roberts actively participates in the Nouria Rewards program, which offers significant benefits for regular customers.

• Nouria Rewards Program: This is a cornerstone of their promotional efforts. By joining Nouria Rewards (which can be done via their app or online), customers can enjoy:

  • Everyday Fuel Savings: Save 5 cents per gallon every day on fuel purchases.
  • Spend More, Save More: Spend $25 inside the store and save an additional 10 cents per gallon on your next fill-up (limited to 20 gallons per transaction).
  • Exclusive Member-Only Deals: Access to special promotions and discounts on in-store items.
  • Friday Freebies: Weekly free items exclusively for rewards members.

• Shell Fuel Rewards Integration: For Shell-branded fuel, customers can save an additional 5 cents per gallon with Shell Fuel Rewards at Nouria Shell locations (limited to 20 gallons).

• Golden Nozzle Car Wash Offers: Golden Nozzle often has its own promotions, such as unlimited wash club memberships or discounted wash packages, which would be available at this site.

The rewards earned through the Nouria Rewards program typically expire one month after the end of the month in which they are earned. Customers are encouraged to download the Nouria app or visit their website for the most up-to-date information on rewards and promotions.

For direct inquiries or to plan your visit to Memorial Ave F.L. Roberts (Nouria) in West Springfield, here is the available contact information:

• Address: 518 Memorial Ave, West Springfield, MA 01089, USA

• Phone: (413) 642-9061

This phone number can be used for general questions about store hours, fuel availability, or specific product inquiries.

For residents of West Springfield and those traveling through this bustling part of Massachusetts, the revamped Memorial Ave F.L. Roberts (now a Nouria location) offers a highly suitable and comprehensive local resource. Its strategic location on Memorial Avenue ensures easy access for daily commuters and anyone on the go. The "new look" and commitment to a "clean and bright" environment enhance the overall experience, making it a pleasant stop.

A significant draw is the exceptional customer service, with staff consistently praised for their courtesy and helpfulness, creating a welcoming atmosphere that fosters repeat visits. The integration of Café Nouria for fresh coffee and grab-and-go food, along with an on-site Golden Nozzle Car Wash, elevates its utility beyond a typical gas station, providing multiple conveniences in one stop. While the reported credit card limit at the pump is a point of consideration for some, the numerous benefits, including the valuable Nouria Rewards program and the generally positive customer interactions, solidify Memorial Ave F.L. Roberts' position as an indispensable part of the local infrastructure. For Massachusetts locals seeking a reliable, well-equipped, and friendly hub for their vehicle and personal needs, this location remains a strong choice.