RK Excel America Inc

RK Excel America Inc. operates as a specialized Auto Parts Store within the broader category of "Auto Repair Stations" by supplying critical, high-performance components for motorcycles and related power equipment. Unlike a traditional car repair shop, RK Excel America Inc. focuses on providing the essential "goods for sale" – specifically motorcycle chains and Excel rims, along with related sprockets and other driving system components. They serve as the exclusive general agent in North America for the renowned Japanese brands RK (chains) and Excel (rims), which are well-regarded in the global motorcycle industry for their quality and performance.

As an international sales and marketing company, RK Excel America Inc.'s operational environment is primarily focused on distribution, sales, and customer support for their product lines. Their main corporate office is located in Oceanside, California, serving as a hub for managing their North American distribution network. While a physical showroom for direct walk-in retail might not be their primary model, their operations ensure that their high-performance motorcycle parts are readily available through a network of distributors and online channels across the United States. The environment emphasizes efficient logistics, inventory management, and technical support to ensure that dealers and individual customers receive the correct and highest quality components for their motorcycles. This kind of specialized auto parts supplier often maintains a warehouse or distribution center that is organized for quick order fulfillment and quality control, reflecting their commitment to the precision and performance of their products.

RK Excel America Inc. is a dedicated supplier of premium motorcycle components. Their core product offerings include:

• Motorcycle Chains: They offer a wide range of RK chains, renowned for their strength, durability, and performance. This includes various types such as sealed-ring chains (O-ring, XW-ring) for extended lifespan and reduced maintenance, as well as non-sealed chains for specific racing applications. These chains cater to various motorcycle categories, including street bikes, off-road bikes (motocross, enduro), and even racing motorcycles.

• Excel Rims: As the exclusive agent for Excel rims in North America, RK Excel America Inc. supplies a variety of high-performance aluminum rims. These rims are a staple in both motocross and street racing, known for their lightweight construction, exceptional strength, and precise engineering. They come in various sizes and finishes to suit different motorcycle models and aesthetic preferences.

• Spoke Sets and Nipples: Complementing their rim offerings, they provide high-quality spoke sets and nipples designed to withstand the rigors of racing and daily riding. These components are crucial for maintaining wheel integrity and performance.

• Driven Kits and Gearing Kits: In addition to chains and rims, they may offer comprehensive drive kits that include sprockets, allowing for a complete drivetrain overhaul or performance upgrade. These kits are often tailored to specific motorcycle models and riding styles.

• Accessories and Tools: To support their primary products, they may also offer chain maintenance tools, lubricants, and other related accessories essential for the longevity and performance of their products.

• OEM and Aftermarket Supply: RK Excel America Inc. serves both the Original Equipment Manufacturer (OEM) market, supplying chains and rims to motorcycle manufacturers like Honda, Suzuki, Yamaha, and Kawasaki, and the aftermarket (Replacement Equipment Market - REM) for consumers and independent repair shops.

The distinguished features of RK Excel America Inc. stem from the quality and reputation of the brands they represent and their specialized focus:

• High-Performance Focus: Their products are designed and engineered for performance, durability, and reliability, catering to the demanding needs of both professional racers and enthusiastic riders. The "Excel" in their name is indicative of their pursuit of superior performance.

• Japanese Engineering Excellence: RK chains and Excel rims originate from Japan, a country known globally for its precision engineering and manufacturing quality in the automotive and motorcycle industries. This heritage translates into high-quality, reliable products.

• Advanced Materials and Manufacturing: Both RK and Excel utilize advanced materials (e.g., specific steel alloys for chains, 7-series aluminum alloy for rims) and sophisticated manufacturing processes to achieve high tensile strength, reduced weight, and superior fatigue resistance in their products.

• Industry Recognition and Trust: RK and Excel products are widely used and trusted by professional race teams and riders worldwide, including in prestigious events like the International Six Days of Enduro (ISDE). This strong presence in competitive motorsport is a testament to their product performance and reliability.

• Extensive Application Coverage: Their product lines cover a vast range of motorcycles, from dirt bikes and ATV/UTVs to sport bikes and cruisers, ensuring that a broad spectrum of enthusiasts can find suitable components.

• Quality Control and Testing: Products undergo rigorous quality control and testing processes to ensure they meet stringent performance and safety standards before reaching the market.

• Specialized Knowledge: As a dedicated agent for these brands, RK Excel America Inc.'s staff possesses in-depth product knowledge and technical expertise, enabling them to provide accurate advice and support to their customers.

While direct consumer promotions might be handled by their dealer network, RK Excel America Inc.'s promotional strategies are typically centered on highlighting the inherent value and superior qualities of their products:

• Brand Reputation: The strong, long-standing reputation of RK chains and Excel rims in the global motorcycle community is their primary promotional asset. They leverage testimonials from professional riders and teams who rely on their products.

• Performance and Durability Claims: They emphasize the high tensile strength, extended lifespan, and superior performance characteristics of their chains and the lightweight durability of their rims, directly addressing key concerns for motorcycle owners.

• Warranty: RK chains often come with a warranty, such as 20,000 miles of street use or two years from purchase for sealed-ring chains, and one year for off-road use. This warranty provides confidence in their product quality.

• Availability: Promoting their extensive distribution network across North America ensures customers know they can readily access RK and Excel products through various motorcycle parts retailers and online platforms.

• Racing Sponsorships: Their involvement in and sponsorship of racing events and teams serve as a powerful form of promotion, demonstrating the performance capabilities of their products under extreme conditions.

• Technical Support: While not a direct promotion, providing access to knowledgeable staff for technical advice and assistance adds significant value and builds customer loyalty.

In conclusion, RK Excel America Inc. serves a vital role as a specialized Auto Parts Store, acting as the exclusive North American distributor for premium motorcycle chains and rims from the renowned RK and Excel brands. Their focus on high-performance, quality-engineered components for a diverse range of motorcycles, backed by a strong global reputation and a commitment to technical excellence, makes them an indispensable resource for motorcycle enthusiasts, repair shops, and OEMs seeking top-tier drivetrain and wheel solutions.