Marshall Tire Group

Marshall Tire Group, established on April 1, 1988, by Lee Marshall and a team of seasoned tire industry veterans, stands as a highly respected auto repair station and a premier tire dealer. Located in South Burlington, VT, this establishment has built a strong reputation for its deep expertise in all tire applications, ranging from passenger vehicles to heavy-duty trucks and specialized Off-The-Road (OTR) equipment. Beyond tire sales and services, Marshall Tire Group also functions as a comprehensive auto repair station, providing a variety of essential vehicle maintenance and repair services to the local community and surrounding areas.

The environment at Marshall Tire Group is designed to be both efficient for service and comfortable for customers. Upon arrival, patrons are greeted by a team known for being "very friendly" and "professional." The facility itself is equipped to handle a wide range of vehicles, from standard passenger cars to large commercial trucks and industrial machinery, showcasing dedicated service bays for different vehicle types. Customer testimonials highlight a "cool comfortable wait room with coffee," indicating amenities are provided to ensure a pleasant experience during service appointments. This commitment to customer comfort extends to the communication style, with staff like Ben often praised for their excellent customer service, ensuring clients feel well-informed and at ease. The operational flow emphasizes getting vehicles "in and out quick," reflecting an understanding of customers' busy schedules and the importance of minimizing downtime, especially for commercial clients. The shop and road service staff, typically ranging between 4 and 6 employees, are all trained in-house to high standards, including OSHA and Tire Industry Association (TIA) certifications, ensuring a professional and safe environment for both employees and customers.

Marshall Tire Group offers a diverse and comprehensive suite of services, cementing its position as a versatile auto repair station and a leading tire specialist. Their offerings cater to individual vehicle owners, commercial fleets, and industrial clients alike:

• Extensive Tire Sales and Service: This is their core expertise. They sell and install a vast selection of tires for:
  • Passenger Cars, Light Trucks, and SUVs.
  • Commercial Trucks: Including semi-trucks, offering sales, installation, rotation, balancing, and repair.
  • Off-The-Road (OTR) Tires: Specializing in tires for industrial, earthmoving, and heavy equipment. They offer sales, on-site replacement or repair, and can handle OTR tire service up to 27.00R49 & 45/65-45, using specialized boom trucks.
  Services include tire balancing, tire installation, tire repair, and tire rotation. They also offer 24/7 roadside assistance for tire emergencies on commercial vehicles.
• General Auto Repair and Maintenance: Beyond tires, Marshall Tire Group provides essential automotive services, including:
  • Brake Service: Comprehensive inspection, repair, and replacement of brake components.
  • Oil Change: Routine oil and filter services for optimal engine performance.
  • Battery Service: Inspection and replacement of vehicle batteries.
  • Air Filter Replacement.
  • Wheel Alignment: Ensuring proper vehicle handling and tire longevity.
  • Safety Inspection & Emissions Inspection: Where applicable, helping vehicles meet state regulations.
• Commercial Roadside Assistance: A critical service for businesses, offering emergency support for commercial vehicles.
• Off-The-Road Service Calls: Providing on-site emergency and scheduled tire service to job sites or mines within a wide radius (e.g., 200 miles), covering Vermont, Upstate NY, New Hampshire, and Western Maine.
• Specialized Tire Technologies: Exclusive use of Haltec Valves and O-Rings, routine installation of Fuller Brothers TireLife, and Ballast Star "Citrastar 50" tire ballast availability, demonstrating their commitment to specialized and high-quality tire solutions.

Marshall Tire Group distinguishes itself through several key features that highlight their commitment to quality and customer satisfaction:

• Deep Tire Industry Expertise: With over 20 years in business and key leadership, like Lee Marshall and Paul Systo, boasting decades of experience, they have an unparalleled understanding of all tire applications. Jason Marshall, Vice President of Operations, is also a part-time instructor for the Tire Industry Association (TIA), further solidifying their expert status.
• Highly Trained and Certified Staff: All new employees undergo OSHA training (29CFR1910.177) and parts of the TIA Commercial Tire Service (CTS) Technician level course, with the goal for all to become fully certified. This commitment to ongoing training ensures high standards of workmanship.
• Focus on Commercial and OTR Needs: Their specialization in truck and OTR tires, including the ability to handle giant earthmover tire service and provide emergency roadside assistance, makes them a crucial resource for the commercial sector.
• Customer-Centric Approach: Reviews consistently praise the "world-class service with a smile," friendliness, and helpfulness of the team. They are known for their accommodating nature and ability to get work done efficiently even with a full schedule.
• Quality Products: They offer OTR tires from leading brands and prioritize the use of quality components for all services.
• Hands-On Ownership: Lee Marshall, the President, maintains a "hands-on approach," occasionally helping in the shop during busy times, reinforcing a dedicated and involved leadership.
• Community Involvement: Their long-standing presence and dedication to serving various communities in Vermont and beyond foster strong local relationships.

Marshall Tire Group promotes itself through a combination of transparent offerings, specialized expertise, and value-added services. While direct, universal promotional slogans are not explicitly detailed, their core promotional strategies include:

• Coupon and Rebate Programs: They actively feature coupons and rebates for various tire brands, such as Cooper, Goodyear, Hankook, General Tire, and Yokohama, providing direct cost savings to customers. This is often highlighted on their website's "Coupons" section.
• Emphasis on Specialized Services: Promoting their unique capabilities in Truck & Off-The-Road (OTR) Tires and Commercial Roadside Assistance targets a specific and high-value customer segment.
• 24/7 Roadside Assistance: This crucial service for commercial vehicles is a significant promotional point, emphasizing their readiness to respond to emergencies and minimize downtime for businesses.
• Online Presence and Information: Their website provides detailed information about their services, "About Us" section highlighting their experience, and easy contact information, making it simple for customers to learn about and access their services.
• Customer Testimonials: The highly positive reviews on platforms like CARFAX, often citing "professional, helpful, done right and on time," serve as powerful word-of-mouth promotion, building trust and attracting new clients.
• Partnerships: Being listed as a Goodyear dealer or offering promotions from various tire manufacturers demonstrates their access to a wide range of quality products.
• Direct Sales Approach: Paul Systo, the Vice President of Sales, is frequently on the road "picking up and delivering tires" and visiting customers, which is a direct and personalized promotional effort, especially for commercial accounts.