Ed Morse Alfa Romeo Fiat Parts Store

For owners of Alfa Romeo and Fiat vehicles in Brandon, Florida, and the broader Tampa Bay area, maintaining the performance and integrity of their specialized vehicles requires access to authentic parts and expert service. Ed Morse Alfa Romeo Fiat Parts Store, located at 11024 Causeway Blvd, Brandon, FL 33511, USA, is not just a parts store but a comprehensive service center dedicated to these unique European marques. Operating within the "Auto Repair Stations" category, they provide genuine OEM (Original Equipment Manufacturer) parts and specialized automotive services, ensuring vehicles receive the precise care they need.

You can contact the parts store directly at (813) 565-0097 or +1 813-565-0097. While specific parts department hours are not directly provided in the original prompt, the dealership's service and parts departments typically operate Monday to Friday from 7:30 AM to 6:00 PM, and Saturdays from 8:00 AM to 3:00 PM. It is always recommended to call ahead to confirm availability for specific parts or to schedule service.

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As part of the larger Ed Morse Alfa Romeo Fiat dealership, the parts store operates within a state-of-the-art facility designed to cater to premium automotive brands. Dealership environments typically prioritize cleanliness, organization, and a professional aesthetic. The service and parts areas are expected to be well-maintained, utilizing advanced equipment and tools specific to Alfa Romeo and Fiat vehicles. Customer reviews for the broader dealership often praise the "professional, attentive, and friendly" staff and the overall "excellent team," suggesting a welcoming atmosphere for customers, even when visiting specifically for parts. While a dedicated parts counter or waiting area would be functional rather than luxurious, it would align with the high standards of a brand dealership, potentially offering amenities like coffee and comfortable seating for those waiting for parts or service.

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Ed Morse Alfa Romeo Fiat Parts Store provides a crucial link in the maintenance and repair of Alfa Romeo and Fiat vehicles by offering genuine OEM parts. This ensures that any replacement components meet the manufacturer's strict quality, fit, and performance standards. Beyond just selling parts, their affiliation with the dealership's service department means they offer a holistic approach to vehicle care, fitting within the "Auto Repair Stations" category through their comprehensive service offerings. Key services and goods include:

• Genuine OEM Parts: Providing authentic Alfa Romeo and Fiat parts, essential for maintaining vehicle warranty, performance, and resale value. This includes everything from engine components and filters to brake parts, electrical components, and body panels.
• Specialized Diagnostic Services: With certified technicians, they can perform accurate diagnostics using manufacturer-specific tools to identify issues, ensuring the correct parts are ordered and installed.
• Brake Service and Replacement: Offering brake pad, shoe, and rotor replacement using genuine parts, ensuring optimal braking performance and safety.
• Oil Changes: Routine oil and filter changes performed with manufacturer-approved oils and filters.
• Tire Sales and Service: Including a "Huge tire selection" and competitive pricing, with potential offers like "Buy 3 Get 1 Free" or "Price Match Guarantee." They also perform tire installations and balancing.
• Wheel Alignment: Providing alignment checks and corrections to ensure proper tire wear and vehicle handling.
• Battery Testing and Replacement: Comprehensive battery charging system tests and replacement services.
• Engine and Cabin Filter Replacement: Essential for vehicle performance and interior air quality.
• Fluid Checks and Flushes: Maintenance for various vehicle fluids.
• Warranty Work: As an authorized dealership, they are equipped to perform warranty repairs using genuine parts and adhering to manufacturer guidelines.
• Accessory Sales: Offering a range of genuine Alfa Romeo and Fiat accessories for customization and enhancement.

Their ability to provide both parts and the expert installation differentiates them from a standalone auto parts retailer and places them firmly in the "Auto Repair Stations" category for specialized vehicle care.

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The Ed Morse Alfa Romeo Fiat Parts Store, as part of the larger dealership, shares the commitment to customer service and quality that has earned the overall Ed Morse Automotive Group a strong reputation. Several features stand out:

• Certified Technicians: The service department boasts a team of "certified experienced technicians" who are "professionally trained in all aspects of auto repair," particularly knowledgeable about Alfa Romeo and Fiat vehicles. This expertise ensures precise part identification and correct installation.
• Use of Genuine OEM Parts: This is a critical feature, ensuring that any repairs or replacements maintain the vehicle's original performance characteristics and reliability. This is particularly important for premium and specialty vehicles like Alfa Romeo and Fiat.
• Excellent Customer Service: Reviewers consistently highlight the professionalism, attentiveness, and friendliness of the staff, including service advisors like Lenny Patram and Brandon Garcia, who are praised for their knowledge and dedication. The dealership strives to treat all customers with respect, even those who aren't regular patrons.
• Reasonable Fees: Customers note that their "fees are very reasonable" for the quality of service and parts provided, which is a significant advantage for a dealership-level service.
• Efficiency and Timeliness: Services and repairs are often reported as being "done quickly and reasonably," demonstrating an efficient operation.
• Complimentary Services: The dealership offers various complimentary checks, such as alignment checks, battery tests, pit stops (fluid and tire pressure checks, and car wash), and brake inspections, adding significant value for customers.
• Customer Respect and Transparency: As one reviewer mentioned, being "respected as a female and not taken advantage of" highlights the dealership's commitment to honest and fair dealings.
• Convenient Location and Hours: Located conveniently in Brandon, close to surrounding areas like Mango, Seffner, and Tampa, with operating hours designed to accommodate busy schedules.
• Online Scheduling and Support: Customers can schedule service appointments online, and the dealership also offers an Ed Morse Service Concierge for routine maintenance and repair needs, enhancing convenience.

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Ed Morse Alfa Romeo Fiat Parts Store, through its affiliation with the dealership, regularly offers various promotions and coupons to provide added value to its customers. These include:

• Service Coupons: Discounts on specific services like oil changes, brake pad replacements, engine and cabin filter replacements, and battery replacements.
• Tire Specials: Such as rebates (e.g., Pirelli tire rebates), price match guarantees, and even "Buy 3 Get 1 Free" promotions on select tires.
• Alignment Discounts: Coupons for front-wheel or four-wheel alignments.
• Military & Veteran Discount: A specific discount of 10% off regularly priced service (up to $500) for active or retired military personnel.
• Complimentary Checks: As mentioned, services like alignment checks, battery tests, pit stops, and brake inspections are often offered at no charge.
• Car Wash with Every Service: An additional perk that enhances the customer experience.

These promotions, combined with their commitment to genuine parts and expert service, solidify Ed Morse Alfa Romeo Fiat Parts Store's position as a premier "Auto Repair Station" in the Brandon and Tampa area. They are not merely selling parts; they are providing comprehensive, brand-specific care that ensures the longevity and performance of Alfa Romeo and Fiat vehicles, contributing significantly to the automotive service landscape of the community.