Dealer Auto Parts

Dealer Auto Parts, located at 12355 Wormer Ave, Redford Township, MI 48239, USA, is a specialized establishment operating within the broader "Auto Repair Stations" category, specifically focusing on the sale and distribution of automotive parts. With contact numbers (313) 255-6640 and +1 313-255-6640, they serve as a key resource for genuine OEM (Original Equipment Manufacturer) Ford, Lincoln, and Mercury parts in the Metro Detroit area and beyond. Established in 1988, this company has built a reputation as a major distributor of Ford Motorcraft parts, catering to both wholesale customers and individual consumers.

Unlike a traditional auto repair shop with service bays, Dealer Auto Parts operates primarily as a parts distribution center. The environment is typically a warehouse or a large retail space designed to store and manage an extensive inventory of automotive components. Customers visiting the location can expect a clean, organized, and efficient layout where parts are meticulously cataloged and readily accessible. The staff, known as parts professionals, are generally knowledgeable about the vast array of components and their applications. The focus is on quick and accurate order fulfillment, whether for a walk-in customer or a wholesale delivery. The environment prioritizes inventory management and logistical efficiency to ensure that the correct parts are delivered promptly. While the customer reviews provided mention concerns about driving behavior of delivery vehicles, these observations pertain to their operational logistics on the road, not the physical store environment itself.

Dealer Auto Parts specializes in providing genuine Ford, Lincoln, and Mercury OEM parts and accessories. Their core business revolves around distribution, serving a wide range of clients. The services and goods offered include:

• Genuine OEM Parts Sales: They supply authentic parts directly from Ford Motor Company, ensuring compatibility, quality, and performance for Ford, Lincoln, and Mercury vehicles. This includes everything from engine components, brake parts, and electrical systems to exterior body panels and interior accessories.
• Wholesale Distribution: A significant portion of their business is dedicated to wholesale distribution, serving over 80 Ford, Lincoln, and Mercury dealerships and numerous independent auto repair shops across Metro Detroit and neighboring regions. This ensures that repair facilities have quick access to the parts they need for their customers.
• Ecommerce Sales: For independent consumers and businesses outside their local distribution network, Dealer Auto Parts also operates an e-commerce channel, allowing them to ship parts anywhere across the United States and Canada. This expands their reach and makes genuine Ford parts accessible to a wider audience.
• Parts Expertise: Their staff possesses extensive knowledge of Ford, Lincoln, and Mercury vehicle systems and parts, enabling them to assist customers in identifying the correct components for their specific needs.

It is important to note that while they are listed under "Auto Repair Stations" as a platform category, their primary service is the sale and distribution of parts, rather than performing vehicle repairs themselves. They provide the necessary components for repairs to be conducted by mechanics or DIY enthusiasts.

Dealer Auto Parts distinguishes itself through several key features that highlight its value proposition to both individual consumers and automotive businesses:

• Specialization in OEM Ford Parts: Their dedicated focus on genuine Ford, Lincoln, and Mercury OEM parts is a major advantage. This ensures that customers receive components that meet the manufacturer's exact specifications for fit, function, and durability, which can be crucial for maintaining vehicle warranty and performance.
• Largest Ford Motorcraft Distributor in Michigan: Being recognized as the largest Ford Motorcraft distributor in Michigan underscores their significant inventory capacity, competitive pricing, and logistical capabilities. This scale allows them to efficiently supply a high volume of parts.
• Dual Business Model (Wholesale & Retail): By serving both wholesale customers (dealerships and repair shops) and individual consumers through their e-commerce platform, they cater to a broad market, demonstrating versatility and accessibility.
• Long-Standing Experience: With over 30 years in business (since 1988), Dealer Auto Parts has accumulated extensive experience and established reliable supply chains, fostering trust and consistency in their operations.
• Commitment to Quality and Efficiency: Their stated goal is to "maintain reliable, efficient, and quality service," which translates to accurate order fulfillment and timely delivery of parts, crucial for both commercial operations and individual repair projects.

Given that Dealer Auto Parts primarily operates as a distributor of auto parts, their promotional activities may differ from those of a typical repair shop. Instead of service discounts, promotions are likely to focus on pricing, inventory, and efficiency for bulk or specialized orders. Potential promotional information might include:

• Competitive Wholesale Pricing: For their wholesale clients, Dealer Auto Parts likely offers competitive pricing structures based on volume and long-term relationships, encouraging recurring business from dealerships and repair facilities.
• Online Promotions/Discounts: Their e-commerce platform may feature occasional discounts or special offers on specific parts or categories to attract individual buyers.
• Bulk Order Incentives: Businesses or individuals purchasing larger quantities of parts might be eligible for special pricing or reduced shipping costs.

It's important to address the customer reviews provided. The feedback regarding the driving behavior of delivery drivers (truck #28 and van #16) indicates a concern about road safety and professional conduct during their logistics operations. While these comments do not directly reflect on the quality of the parts or the in-store experience, they are a point of feedback regarding the company's external operations. For local users in Redford Township, these observations highlight an aspect of their delivery service that the company might need to address for overall customer perception. When considering Dealer Auto Parts, customers can focus on their proven reliability in sourcing genuine Ford OEM parts and their extensive inventory, making them a strong choice for specific automotive needs in the Redford Township area and beyond.