Custom Import Performance

Located at 2295 Milford Rd, East Stroudsburg, PA 18301, USA, **Custom Import Performance (CIP)** operates as a multifaceted **Auto Repair Station** that caters to a broad spectrum of automotive needs, ranging from standard vehicle maintenance to specialized performance upgrades and comprehensive collision repair. They can be reached by phone at (570) 476-9484 or via mobile at +1 570-476-9484. As their name suggests, CIP holds a particular expertise in import vehicles and performance enhancements, yet their services extend to all major and minor repairs on both foreign and domestic vehicles.

As an **Auto Repair Station**, Custom Import Performance is more than just a typical garage; it's a facility that integrates various specialized services under one roof. The platform category indicates that they provide direct services and sell corresponding goods, making them a comprehensive solution for vehicle owners. Their unique selling proposition lies in their dual capability as a full-service mechanical repair shop and a dedicated auto body/collision repair center. They are notably a **NAPA Auto Care Center** and one of only two **AAA Approved Auto Body Repair Shops in all of Monroe County**, which speaks to their adherence to high industry standards and quality assurance. This broad scope allows them to handle everything from routine dealer maintenance to complex engine swaps, suspension replacements, electronic installations, and full collision restorations, effectively serving as a one-stop shop for a wide array of automotive concerns for the East Stroudsburg community.

The **environment** at Custom Import Performance presents a nuanced picture, as gleaned from customer reviews. On one hand, the shop is praised for its technical prowess and the quality of work performed by its mechanics. This suggests a professional workshop equipped with the necessary tools and skilled labor to "get it done." The fact that they are a NAPA Auto Care Center and AAA Approved implies a structured and organized environment adhering to certain industry best practices, including quality control and perhaps a clean, functional workspace. On the other hand, a significant aspect of the environment that customers have commented on is the communication style of the owner, Chris. While some customers appreciate a direct, non-robotic approach and a willingness to educate, others have found it to be confrontational, specifically mentioning instances of yelling. This creates a mixed perception of the customer service environment, where the technical execution is consistently strong, but interpersonal interactions can vary. The environment is clearly geared towards detailed and expert work, but the overall customer experience may be influenced by these direct communications, indicating a dynamic and perhaps intense operational atmosphere.

The **services** offered by Custom Import Performance are exceptionally diverse and comprehensive, covering a broad spectrum of automotive needs:

• **Mechanical Repair:** Handling all major and minor mechanical issues on both foreign and domestic vehicles, including engine swaps, suspension replacements, and diagnostic services for various problems like check engine lights.
• **Performance & Upgrades:** Specializing in enhancing vehicle performance, which includes suspension upgrades (like coil installations), exhaust work, and other modifications tailored to customer preferences.
• **Collision Repair & Auto Body Work:** As a full Auto Body/Collision Repair Shop, they expertly restore vehicles after accidents, offering services from dent removal and panel repair to complete structural and paintwork. Their certifications as a NAPA Collision Center and AAA Approved Auto Body Repair Shop highlight their capabilities in this area.
• **Standard & Routine Maintenance:** Providing essential services such as oil changes, fluid services, brake jobs, and scheduled dealer maintenance.
• **Electronics Repair & Installations:** This includes a wide range of services from radio installations and window tinting to remote starters and general electrical repair.
• **Tire Sales & Installation:** Customers can shop for tires online through their website and have them installed at the facility, with the convenience of no delivery fees and no upfront payment for online orders.
• **Undercoating:** As inquired by a customer, undercoating services for vehicle protection are also likely available.
• **Diagnostic Services:** Utilizing advanced automotive technology for accurate problem identification.

The key **features** of Custom Import Performance are multifaceted, blending technical excellence with a distinct customer interaction style. Firstly, their **technical expertise and broad service range** are undeniable. Customers praise the quality of the "work," "great workmanship," and the mechanics' ability to "get it done" on a variety of issues, including complex performance upgrades and collision repair. Being a NAPA Auto Care Center and AAA Approved Auto Body Repair Shop are significant features that underscore their adherence to industry standards and the quality of their work. Secondly, their **experience since 1999** indicates a long-standing presence and deep knowledge in the automotive industry. Thirdly, their **ability to handle both import and domestic vehicles** with major and minor repairs, including engine swaps and suspension replacements, showcases their versatility. Fourthly, their commitment to **fair pricing and not "gouging" customers** is highlighted by a customer seeking an honest and trustworthy shop. Lastly, the **owner's distinctive communication style**, while polarizing, is noted by some as "human" and educational, contrasting with a "robot" approach, suggesting a direct, unvarnished interaction that some customers appreciate for its authenticity, even if it can be perceived as lacking in conventional politeness by others. This creates a memorable, albeit sometimes challenging, customer experience.

For **promotional information**, Custom Import Performance would likely leverage its strong technical capabilities and the specific certifications it holds. While direct promotional campaigns aren't specified, typical strategies for an Auto Repair Station like CIP would include:

• **Highlighting Certifications:** Prominently advertising their status as a NAPA Auto Care Center and AAA Approved Auto Body Repair Shop to build trust and credibility.
• **Showcasing Performance Upgrades and Custom Projects:** Using their website and social media (which they appear to engage with, as noted by customer comments) to display impressive before-and-after photos of custom work, attracting enthusiasts.
• **Collision Repair Expertise:** Marketing their full auto body services to insurance companies and individuals post-accident, emphasizing their ability to restore vehicles to pre-accident condition.
• **Online Tire Sales & Installation:** Promoting the convenience of ordering tires online through their site without upfront payment or delivery fees, a significant perk.
• **"Honest & Trustworthy" Messaging:** Despite some criticisms about communication, the underlying customer desire for an "honest trustworthy shop" implies CIP could focus on this aspect in their marketing, perhaps by offering transparent estimates and explaining complex repairs clearly.
• **Customer Testimonials:** Actively encouraging and featuring positive reviews (as seen in the provided data) to build social proof and attract new clients.
• **Local SEO and Online Advertising:** Ensuring high visibility in online searches for auto repair, performance upgrades, and collision repair in East Stroudsburg and surrounding areas.
• **Potential for Loyalty Programs:** For repeat customers who appreciate their quality work, a loyalty program could further incentivize continued business, especially given one customer's long-standing relationship despite communication issues.