Complete Appearance

Complete Appearance, also known as Total Appearance, Inc., is a premier automotive accessory and customization center, standing as a vital resource within the broader "Auto Repair Stations" category. While they don't perform traditional engine or brake repairs, their specialization in enhancing vehicle aesthetics, functionality, and performance through parts and installation services makes them an indispensable part of the local automotive ecosystem. Since its founding in 1992 by William (Billy) E. Abrams, IV, Complete Appearance has been dedicated to transforming ordinary vehicles into personalized statements, offering a comprehensive range of accessories and expert installation services for cars, trucks, SUVs, and vans.

The environment at Complete Appearance is designed to be both inviting and inspiring for vehicle enthusiasts and everyday drivers alike. Their main office in Lawrenceville, Georgia, likely features a well-organized showroom where customers can browse a vast array of automotive accessories. This space allows you to visualize how different products—from wheels and tires to tonneau covers and audio systems—will look on your vehicle. The atmosphere is typically professional and knowledgeable, with staff on hand to guide you through the extensive options and help you make informed decisions. Beyond the showroom, the operational environment includes dedicated installation bays. These areas are equipped to handle a wide range of accessory installations, from straightforward add-ons to complex audio/video systems and wheel/tire packages. The emphasis is on precision and quality, ensuring that every product is installed correctly and safely. The clean and efficient workspace reflects their commitment to high standards, providing customers with confidence in the workmanship. The overall environment fosters a sense of excitement and possibility, as customers envision and then realize the enhanced appearance and functionality of their vehicles.

Complete Appearance offers a comprehensive suite of services and products aimed at enhancing nearly every aspect of a vehicle's aesthetic and utility. Their offerings go far beyond simple parts sales, extending into expert installation services that ensure optimal performance and integration:

• Full Line of Vehicle Accessories: They stock and install a wide variety of accessories for cars, trucks, SUVs, and vans. This includes practical items like bug shields, vent visors, side wind deflectors, running boards, toolboxes, step bars, nerf bars, bedliners, trailer hitches, tonneau covers, and bed caps. They also offer performance and aesthetic enhancements.

• Audio & Video Installations: Complete Appearance specializes in high-quality mobile audio and video systems. As authorized dealers and installers for leading brands such as Alpine, Audiovox, Jensen, JL Audio, and Pioneer, they provide and install everything from speakers and amplifiers to complex front and rear DVD entertainment systems and DVD headrests.

• Wheel & Tire Packages: They carry a full line of wheels and tires for almost every vehicle, including top wheel brands like American Racing, Asanti, Forgiato, KMC, and TIS, and popular tire brands such as Kumho, Lexani, Nexen, and Nitto. Their service includes expert mounting, balancing, and fitment advice to ensure optimal performance and appearance.

• Window Tinting: Complete Appearance is an authorized dealer and installer of Suntek Window Films. They offer a range of tinting solutions that provide competitive warranties, superior solar performance (including heat and UV rejection, glare reduction), exceptional optical clarity, and a variety of shades that match factory tint and enhance vehicle aesthetics.

• Specialized Installations: Their expertise extends to complex installations, indicating a high level of technical skill and experience in integrating aftermarket components seamlessly with vehicle systems.

• Parts from Top Manufacturers: They stock parts from industry-leading manufacturers, ensuring quality and reliability. This includes brands like Access, ARE, Aries, Auto Ventshade, Bully Dog, Bushwacker, Curt, EGR, K&N Engineering, Lund, Putco, Roll-N-Lock, Super Chips, and Westin.

Several key features distinguish Complete Appearance in the automotive customization market. Their most compelling feature is their comprehensive inventory of high-quality accessories from top manufacturers, ensuring that customers have access to durable and effective products. This vast selection covers a wide range of vehicle types and owner preferences, from utilitarian upgrades to aesthetic transformations. Another significant feature is their expert installation services. Unlike simple parts retailers, Complete Appearance provides professional installation performed by skilled technicians, ensuring that all accessories, particularly complex audio/video systems and wheel/tire packages, are fitted correctly and function optimally. This expertise is crucial for customer satisfaction and product longevity. Furthermore, their commitment to superior customer service is a core tenet. They are dedicated to assisting customers with their needs, offering guidance, and ensuring a positive experience from consultation to completion. Their guarantee to beat any competitor's price underscores their commitment to offering competitive pricing without compromising on quality. The integration of sales and installation services under one roof provides a convenient and seamless experience for customers, who don't need to source parts from one place and find an installer elsewhere. This full-service approach, combined with their extensive product knowledge and long-standing presence in the industry since 1992, builds trust and positions them as a reliable partner for vehicle customization needs.

Complete Appearance actively promotes its services and products with a strong emphasis on value and customer satisfaction. While specific, time-limited promotional offers may vary, their overarching promotional strategy centers on competitive pricing and compelling guarantees. Key promotional aspects include:

• "We will gladly beat any competitor's price – Guaranteed!" This is a powerful and direct promotional promise that assures customers they are getting the best possible deal. It encourages price matching and demonstrates confidence in their pricing structure.

• Competitive Pricing on High-Quality Accessories: Beyond the price-beat guarantee, Complete Appearance consistently aims to offer its full line of accessories at competitive prices, making vehicle customization accessible to a wider audience.

• Authorized Dealer Status: Their status as authorized dealers and installers for numerous top brands (e.g., Alpine, Suntek, American Racing) serves as a strong promotional point, assuring customers of genuine products, manufacturer warranties, and expert installation in line with brand standards.

• Showcasing a Wide Range of Products: While not a direct discount, the sheer breadth of their product offerings is a promotional tool in itself, as it signifies a one-stop shop for diverse vehicle enhancement needs, saving customers time and effort.

• Focus on Customer Satisfaction: The consistent emphasis on superior customer service, from answering questions to providing expert advice, is a promotional message that highlights their commitment to a positive customer experience, encouraging repeat business and referrals.

Local users interested in enhancing their vehicles are encouraged to contact Complete Appearance directly for inquiries about specific products, pricing, and to discuss their customization needs. Their "About Us" section on their website provides contact details, including phone numbers and physical address, making it easy for customers to reach out and take advantage of their guaranteed competitive pricing and expert services.