Broadway Automotive

Broadway Automotive, situated at 2670 S Ashland Ave, Ashwaubenon, WI 54304, USA, is a multifaceted establishment that operates within the "Auto Repair Stations" platform category, though its scope extends well beyond just repairs. While it functions as a comprehensive automotive service center, it is also a prominent dealership for new and used vehicles, notably associated with brands like Chevrolet, Volkswagen, Ford, and Hyundai. This dual nature allows Broadway Automotive to serve the local community of Ashwaubenon and the wider Green Bay area as a one-stop shop for automotive needs, from purchasing a new vehicle to maintaining and repairing existing ones.

The environment at Broadway Automotive is characteristic of a modern automotive dealership and service center. It encompasses dedicated areas for new and used car sales, featuring showrooms displaying the latest models and outdoor lots for a diverse inventory of pre-owned vehicles. The service department would typically include a welcoming customer reception area, often equipped with amenities like waiting lounges, Wi-Fi, and possibly coffee. Beyond the public-facing areas, there are state-of-the-art service bays staffed by certified technicians, equipped with advanced diagnostic tools and equipment for various vehicle makes and models. The overall atmosphere aims to be professional and accommodating, designed to guide customers through both sales and service processes efficiently. The cleanliness and organization of the facility contribute to a sense of reliability and trust, crucial for an establishment dealing with significant investments like vehicles and their maintenance.

Broadway Automotive provides a wide array of services and goods, aligning with its comprehensive business model. As an "Auto Repair Station," their service department offers extensive vehicle maintenance and repair services. These include, but are not limited to:

• Routine Maintenance: Oil changes, tire rotations, filter replacements (air, cabin, fuel), fluid checks and flushes (coolant, transmission, brake), and general vehicle inspections/check-ups.
• Brake Services: Inspection, repair, and replacement of brake pads, rotors, calipers, and brake fluid flushes.
• Engine Diagnostics and Repair: Addressing check engine light issues, engine performance problems, and major engine repairs. They claim to "dive into any problem and diagnose it with unparalleled accuracy."
• Transmission Services: Transmission fluid flushes, repairs, and replacements.
• Suspension and Steering: Services related to shocks, struts, alignments, and steering system repairs.
• Electrical System Service: Diagnostics and repair of vehicle electrical components, including battery testing and replacement.
• Exhaust System Repair: Muffler and exhaust pipe repairs and replacements.
• Tire Services: Sales of new tires, tire mounting, balancing, and repair.
• Parts Sales: Providing genuine OEM parts for the brands they represent (Chevrolet, Volkswagen, Ford, Hyundai) as well as quality aftermarket parts for other makes and models. They pride themselves on having a "huge in house inventory" for quick access to necessary components.
• Collision Repair: While the primary address focuses on general auto repair and sales, Broadway Automotive also has a body shop and collision repair services in Green Bay, indicating a full spectrum of vehicle care.

Beyond repair and maintenance, Broadway Automotive's services extend to new and used vehicle sales. This includes assisting customers with vehicle selection, test drives, financing options, and trade-ins. Their sales department is designed to offer a complete car-buying experience, from initial inquiry to final delivery.

Several features distinguish Broadway Automotive. A key feature is its status as a multi-franchise dealership, allowing them to offer a diverse inventory of new vehicles from popular brands, alongside a robust selection of used cars, trucks, and SUVs. This provides customers with more options compared to single-brand dealerships or independent repair shops. Their commitment to using "certified Chevy and Volkswagen parts" (and likely genuine parts for other represented brands) ensures quality and compatibility. The staff's expertise is highlighted, with claims of "expert team" and "factory-trained technicians" who possess the skills to keep vehicles running smoothly. The ability to schedule service appointments online adds a layer of convenience for customers. Another notable feature, specifically mentioned in promotional materials, is their aim to provide "clear explanations of all pricing and paperwork" and to "deliver your vehicle clean with a full explanation of features," signifying a focus on transparency and customer education.

However, the customer reviews provide crucial insights into the real-world features and challenges. One customer's experience highlights a potential issue with pricing transparency: "They quoted me $125 and I was charged $186." While the work itself received a five-star rating, this discrepancy in quoted versus final price is a significant feature that potential customers should be aware of. Conversely, the positive review speaks to a feature of excellent customer service in the sales department, specifically mentioning Jack H. for "thoroughness right from the beginning, quick response time, communication throughout the whole process and an excellent orientation when our Tahoe came in." This suggests that while there might be some inconsistencies, especially in the service department's quoting practices, there are also individuals and departments within Broadway Automotive that deliver outstanding customer experiences. The ability to "definitely purchase from them again" reinforces the positive aspect of their sales process.

In terms of promotional information, Broadway Automotive leverages its dual role as a dealership and service center. For sales, they offer "exciting incentives on new cars, trucks, and SUVs," frequently highlighting "the latest incentives from top automakers." They also promote their extensive used vehicle inventory, often emphasizing that each pre-owned vehicle undergoes a "meticulous inspection process to ensure it meets the highest standards of quality and dependability." For service, promotions might include service coupons and specials on routine maintenance like oil changes, brake services, or tire rotations. They also emphasize their speed and accuracy in repairs, aiming to "get you back out on the road sooner" and "make sure that you can stay out there longer." Their website and other advertising likely feature current offers, financing options, and the convenience of online scheduling. The overarching promotional message is likely centered on being a trusted and comprehensive automotive partner in the Green Bay area, providing both sales and service with a focus on customer satisfaction, even as specific customer experiences can vary.