BAR - M Performance LLC

BAR - M Performance LLC, located at 5689 Elm Rd, Auburndale, WI 54412, USA, operates as a specialized entity within the "Auto Repair Stations" category, primarily serving as an auto parts store and a provider of specialized automotive and farm equipment solutions. This family-owned and operated business distinguishes itself by offering a unique blend of products and services, catering to both everyday vehicle maintenance and more specific performance and agricultural needs. They can be reached at (715) 502-2218 or +1 715-502-2218. While classified broadly under auto repair, their focus is on supplying high-quality parts, lubricants, and diagnostic capabilities rather than traditional vehicle repair services.

As a family-owned and operated business, BAR - M Performance LLC likely offers a more personalized and attentive customer experience compared to larger chain stores. Their stated hours are typically 7:00 am to 5:00 pm, though they emphasize: "Best to call ahead, as we are family owned and operated business and we may be not always at the retail store in Auburndale. We do try to respond to all calls quickly." This flexible operational model suggests a focus on direct customer interaction and a willingness to accommodate individual needs. The physical environment is likely a combination of a retail storefront for parts and products, and potentially a small service area for diagnostic testing or product demonstrations. Their website indicates they serve customers in surrounding areas such as Wisconsin Rapids, Stevens Point, and Marshfield, suggesting they are a regional resource for specialized products.

BAR - M Performance LLC offers a distinct range of products and services that set them apart:

• Automotive and Farm Equipment Parts: They aim to fill a "vital gap in Central Wisconsin" by providing parts for both automotive and farm equipment, including small engines. This broad scope is beneficial for a rural community where both types of machinery are prevalent.
• AMSOIL Dealership: A significant feature is their role as an "awesome Amsoil dealer." AMSOIL is a well-regarded brand of premium synthetic lubricants and filters. This means customers can purchase high-performance motor oils, lubricants, and fuel additives directly from them, often at competitive prices. The review specifically mentions "great prices" for Amsoil, indicating a value proposition for this high-quality product.
• Fuel Additives: In addition to lubricants, they supply various fuel additives, likely including those for diesel fuel, to enhance performance and protect engines.
• Specialized Testing Services: BAR - M Performance goes beyond just selling parts by offering diagnostic testing services, which is a key differentiator for an auto parts store:
  • Oil Testing (Oil Analysis Service): They provide oil analysis services using an independent qualified lab. This service allows for the detection of mechanical problems in an engine by analyzing used oil, helping customers identify potential issues early. They offer complete oil tests with digital and printed results, and provide test kits that include all necessary paperwork. They also offer a basic oil level test for determining oil change needs.
  • Coolant Testing: Similar to oil testing, they offer coolant testing through the same independent lab, providing digital and printed results.
  • Diesel Fuel Testing: They provide testing by an independent lab to check for contaminants in diesel fuel, ensuring fuel quality for optimal performance, especially for semi-trucks and large fleets, and offering specific tests for winter blend diesel to prevent gelling in harsh Midwest conditions.
  • Vehicle Diagnostic Testing: They offer initial scans for check engine lights and other error codes, with the first test often being free. They also provide more in-depth scans that may require the vehicle to be at their shop for several hours, indicating a capability for more complex diagnostics.
• Specialized Plows: The customer review explicitly mentions "these great plows ya just stick on your tow package, worth calling and asking about." This indicates they sell and potentially provide information or fitting advice for innovative snow plows designed to attach directly to a vehicle's tow package, offering a convenient solution for snow removal.

• Specialized Product Focus: Their strong emphasis on premium lubricants like AMSOIL and unique products like tow package plows sets them apart from generic auto parts stores.
• Diagnostic Capabilities: Offering oil, coolant, and diesel fuel testing, along with vehicle diagnostic scans, provides added value beyond just selling parts, helping customers maintain their vehicles proactively and identify issues.
• Knowledgeable and Personalized Service: Being a family-owned business, customers can likely expect a more personalized and knowledgeable experience, as evidenced by the positive review highlighting the "awesome amsoil dealer" and the existence of "great plows." Their commitment to responding to calls quickly also suggests good customer support.
• Competitive Pricing: The mention of "great prices" for Amsoil indicates a commitment to offering value for premium products.
• Broad Customer Base: Serving both automotive and farm equipment needs caters to a diverse customer base in the region.

For local users in Auburndale, WI, and the surrounding areas (Wisconsin Rapids, Stevens Point, Marshfield), BAR - M Performance LLC is a highly specialized and valuable resource. Promotional efforts should highlight:

• The Go-To for AMSOIL: Emphasize their status as an authorized Amsoil dealer with "great prices" for high-performance synthetic lubricants and filters.
• Unique Product Offerings: Promote their specialized "tow package plows" as an innovative solution for snow removal.
• Proactive Vehicle Health through Testing: Highlight their unique diagnostic services like oil, coolant, and diesel fuel testing, which help customers prevent costly repairs and optimize vehicle performance.
• Dual Focus: Market their comprehensive inventory for both automotive and farm equipment parts.
• Personalized, Family-Owned Service: Stress the benefits of dealing with a local, family-owned business that prioritizes customer relationships and responsiveness.

Customers should be encouraged to call ahead, especially if they are making a special trip, given the family-owned operational model. For anyone in the region looking for high-quality synthetic lubricants, specialized plowing solutions, or proactive diagnostic testing for their automotive or farm equipment, BAR - M Performance LLC at 5689 Elm Rd, Auburndale, WI, is a highly recommended destination. They provide a niche but crucial service within the "Auto Repair Stations" ecosystem, offering goods and testing that empower vehicle owners to better maintain their assets. For inquiries or to schedule a test, customers should call (715) 502-2218.