Pure Diesel Power

Pure Diesel Power, situated at 2600 S Galvin Ave, Marshfield, WI 54449, USA, operates as a specialized "Auto Repair Station" that combines the functions of a comprehensive auto parts store with a dedicated service and repair facility, focusing primarily on diesel vehicles. This business distinguishes itself by offering both a wide array of high-quality diesel performance parts and expert mechanical services, making it a pivotal resource for diesel truck owners and enthusiasts in the Marshfield area and beyond.

As a professional auto parts store and service center, Pure Diesel Power's facility is designed to support the unique needs of diesel vehicle maintenance and performance upgrades. While specific visual details of the waiting area or service bays are not extensively publicized, the operational efficiency and customer satisfaction highlighted in reviews suggest a well-organized and functional environment. The presence of a physical address and customer reviews that mention bringing pickups into the shop for service indicate a dedicated workshop equipped to handle diagnostic work, installations, and repairs on large diesel trucks. Being a NAPA Auto Care Center also implies adherence to certain industry standards for cleanliness, safety, and equipment, ensuring a professional and reliable setting for vehicle service.

Pure Diesel Power provides an extensive range of services and products, primarily centered around diesel trucks. Their offerings encompass both retail of parts and comprehensive repair services:

• Diesel Parts Sales: They boast one of the most complete product listings in the diesel engine parts industry, catering to mechanics and enthusiasts. This includes a wide selection of performance parts and accessories for popular diesel engines such as:
  • Ford 7.3L, 6.0L, 6.4L, & 6.7L Powerstroke
  • Chevy & GMC 6.6L Duramax
  • Dodge 5.9L & 6.7L Cummins
  Their inventory covers various components, including engine parts, exhaust systems, transmission parts, fuel system components, suspension and steering, intercoolers and air intake, and electronics and gauges.
• Vehicle Service and Repair: Beyond parts sales, Pure Diesel Power provides hands-on service for diesel pickups. Customer reviews explicitly mention bringing pickups into their shop for service, indicating a full-service repair facility. Their technicians are described as "very knowledgeable and efficient." This includes:
  • Diagnostics and Troubleshooting: Identifying issues with diesel engines and related systems.
  • General Diesel Service: Routine maintenance and complex repairs.
  • Performance Upgrades and Installation: Installing the performance parts they sell to enhance horsepower, torque, and fuel efficiency.
  • Communication on Issues: As noted by a customer, they proactively contact vehicle owners if "anything out of the ordinary" is noticed during service.
  • Customer Support for Parts Issues: They are praised for their customer service in handling product issues, including returns and replacements. One customer's experience with a damaged product highlights their responsiveness in sorting out the issue and sending a replacement promptly.
  Features and Distinctions:
  • Diesel Specialization and Expertise: Pure Diesel Power's core strength is its deep specialization in diesel engines and performance. With "over 75 years in combined experience" among their team, they position themselves as highly knowledgeable in this niche. Their mission statement, "KNOWLEDGE IS POWER!", reinforces this focus.
  • NAPA Auto Care Center: This affiliation signifies a commitment to quality and ethical business practices. As a NAPA Auto Care center, they pledge to:
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    • Perform high-quality diagnostic and repair services at a fair price using quality NAPA parts.
    • Employ ASE-certified technicians.
    • Be dedicated to customer satisfaction.
    • Exercise reasonable care for the customer's property.
    • Provide a system for fair settlement of customer complaints.
    • Maintain the highest standards of the automotive service profession.
    This accreditation adds a layer of trust and assurance for customers.
    • High-Quality Products and Service: Repeated customer feedback emphasizes "quality work," "knowledgeable and efficient techs," and "high-quality products." This strong reputation for quality is a significant feature.
    • Excellent Customer Service: Reviewers consistently commend their customer service, whether it's for answering questions, resolving issues, or ensuring a smooth purchasing process. The phrase "This is a prime example of a 5-star business" directly reflects this strength.
    • Comprehensive Product Listing: Their commitment to offering "one of the most complete product listings in the diesel engine parts industry" ensures that customers can find a wide range of parts needed for their diesel trucks, minimizing the need to shop elsewhere.
    • Commitment to Value: Pure Diesel Power operates on the principle that "Price + Quality = Value," indicating a focus on providing competitively priced, high-quality products and services.
    Promotional Information:

    Pure Diesel Power's promotional efforts are centered on attracting and retaining diesel enthusiasts and truck owners through their specialized offerings and strong reputation:

    • Free Shipping: They offer free standard shipping on orders over $150 within the continental US, with some product exclusions (like fluids and most overhaul kits). This is a significant incentive for online parts purchases.
    • Customer Testimonials and Reviews: Positive customer reviews are heavily leveraged as a form of promotion, found on their website and other platforms. The consistently high ratings and specific praise for service and product quality serve as powerful endorsements.
    • Extensive Online Catalog: Their website is a primary promotional tool, showcasing their wide range of diesel performance parts and making it easy for customers to browse and purchase items.
    • Seasonal and Holiday Sales: While not specific ongoing promotions, they reportedly offer deals during holidays like Memorial Day, with potential discounts on trending merchandise. They may also have general sales or coupon codes (e.g., WELCOM15 for 15% off) for broader use, as noted in some promotional listings.
    • Social Media Presence: Like many modern businesses, Pure Diesel Power maintains a presence on social media platforms (e.g., Pinterest, Twitter, YouTube) which allows them to promote products, share expertise, and engage with their customer base.
    • Direct Contact and Expert Advice: Encouraging customers to call them at (715) 254-1833 for assistance, particularly when looking for expert advice on diesel parts and repairs, serves as a direct promotional channel, emphasizing their knowledgeable staff.

    Customers are encouraged to visit their website or contact them directly for the most up-to-date information on inventory, service appointments, and specific promotional offers, as these can vary.