Sunrise National Distributors

For businesses and auto professionals in Bay City, MI, and across Michigan, Northern Ohio, and Northern Indiana, Sunrise National Distributors stands as a prominent and highly respected wholesale distributor of automotive aftermarket products. Located at 6004 Westside Saginaw Rd # B, Bay City, MI 48706, USA, Sunrise National Distributors operates within the broader "Auto Repair Stations" platform category, though its core business is centered on providing a comprehensive supply of auto parts and accessories to other businesses, rather than direct repair services to individual consumers.

Established in 1983 and under the ownership of Scott Carmona since 1993, Sunrise National Distributors has grown significantly, becoming a leading regional wholesale distributor. Their business model is firmly rooted in strong operational efficiencies combined with an unwavering focus on exceptional customer service, a philosophy that has consistently driven their growth and distinguished them in the market. This focus on strong customer relationships is a key differentiator, as highlighted by numerous testimonials.

Sunrise National Distributors specializes in providing a vast inventory of automotive parts and accessories, serving a wide array of business needs. While the specific product lines are extensive, their offerings include, but are not limited to, items such as:

• Bug deflectors: Essential for protecting vehicle fronts.
• Tonneau covers: For securing truck beds.
• Nerf bars: Enhancing vehicle accessibility and aesthetics.
• Bedliners: Protecting truck beds from wear and tear.
• And much more, covering a broad spectrum of automotive accessories and components.

Their comprehensive product range ensures that businesses relying on them as a supplier can find a wide variety of solutions to meet their customers' demands. The distribution network of Sunrise National Distributors is designed to support timely delivery across their service areas, ensuring that their business clients receive the products they need quickly and efficiently.

The defining features of Sunrise National Distributors, as consistently highlighted by their clientele, revolve around their exceptional staff, prompt delivery, and deep understanding of their clients' businesses.

• Exceptional Staff and Customer Service: Customer reviews frequently commend the staff for their professionalism and welcoming demeanor. One satisfied client remarked, "The staff at Sunrise are exceptional. You always feel welcome when calling in on the phone." This indicates a strong emphasis on positive interactions and a supportive environment for their business partners.
• Prompt Delivery: A critical aspect for any wholesale distributor, Sunrise National Distributors excels in logistics. They are noted for offering "prompt delivery the next business day." This rapid turnaround time is invaluable for auto repair shops and other automotive businesses, allowing them to minimize downtime and serve their own customers more efficiently.
• Caring Sales Representatives: Their sales representatives are highlighted for being "caring about your business and understand your company and the products that are offered." This personal touch and understanding of their clients' specific needs demonstrate a partnership approach, where Sunrise actively works to support the success of the businesses they supply. They don't just sell products; they aim to be a knowledgeable and reliable extension of their clients' supply chain.
• Great Products, Great People: A concise yet powerful testimonial simply states, "Great products, great people." This encapsulates the overall positive experience customers have with both the quality of goods supplied and the professionalism and helpfulness of the team.

While direct information about the physical retail environment for walk-in customers is less relevant given their wholesale model, the operational environment of Sunrise National Distributors is clearly structured to facilitate efficient distribution. Their historical growth involved warehouse relocations to accommodate expanding product lines and sales volume, indicating a commitment to optimizing their logistical capabilities. The focus on prompt next-business-day delivery suggests a well-organized warehousing and dispatch system, capable of handling a significant volume of orders accurately and quickly. Their robust phone contact options (a toll-free 800 number and a direct mobile line) further emphasize their dedication to accessibility and customer support, crucial for a business-to-business operation.

Sunrise National Distributors' primary promotional strength lies in its demonstrated ability to build lasting relationships through superior service. Their implicit promise is one of reliability, efficiency, and a deep understanding of the automotive aftermarket. The value proposition is clear: businesses can count on Sunrise for consistent, high-quality products delivered promptly, backed by a team that genuinely cares about their clients' success. Their reputation for having "great products, great people" serves as the most powerful form of marketing, driving repeat business and new client acquisition through positive word-of-mouth within the industry. Their history of growth and expansion across multiple states further illustrates their sustained success and market trust.

In essence, Sunrise National Distributors is more than just an auto parts supplier; it's a strategic partner for businesses in the automotive sector, offering not just products but also the logistical support and knowledgeable human connection necessary for efficient and profitable operations. Their commitment to customer satisfaction and operational excellence makes them a go-to choice for wholesale auto parts in the region.