Roman Performance

Located at 315 W Laura Dr, Addison, IL 60101, USA, Roman Performance operates within the "Auto Repair Stations" category, but with a distinct specialization that sets it apart from typical general repair shops. While most auto repair stations focus on everyday vehicle maintenance and fixes, Roman Performance is known for its expertise in high-performance automotive work, custom fabrication, and race car building. Their phone number is (630) 543-4221 (though a general contact number was not provided, this number was found in external search results, reflecting common practice for specialized businesses). This establishment caters to a niche market of automotive enthusiasts, racers, and individuals seeking significant vehicle upgrades or custom builds.

The environment at Roman Performance would be highly specialized to accommodate its unique services. Unlike a standard repair garage, you would expect a facility geared towards precision fabrication, engine building, and custom vehicle assembly. This likely includes:

• Advanced Fabrication Shop: Equipped with welding stations, metalworking machinery (e.g., plasma cutters, bending machines), and specialized tools for custom chassis work, roll cages, and exhaust systems.
• Engine Building Clean Room/Area: For high-performance engine assembly and tuning, a clean and organized space is crucial to ensure precision and prevent contamination.
• Dyno Tuning Bay: Many performance shops have a dynamometer to accurately measure horsepower and torque, and to fine-tune engine performance. While not explicitly stated, it's a common feature for businesses in this niche.
• Specialized Tools: Access to a wide array of specialized tools for complex engine work, suspension tuning, and performance modifications.
• Showroom/Display Area: Potentially a space to showcase completed projects, custom parts, or racing memorabilia, appealing to the enthusiast clientele.

The overall atmosphere would be that of a highly technical workshop, focusing on meticulous craftsmanship and high-performance engineering. The reviews mentioning "Big block Camaro" and "GTO" suggest an environment steeped in American muscle car culture and racing.

Roman Performance provides highly specialized services and goods, distinguishing itself from typical auto repair. Their offerings are geared towards enhancing vehicle performance, building custom vehicles, and supporting racing endeavors:

• Race Car Building and Preparation: This is a core service, involving the ground-up construction or extensive modification of vehicles for various forms of racing (e.g., drag racing, circuit racing). This includes chassis work, suspension setup, and safety modifications.
• Custom Fabrication: Designing and building bespoke automotive components, including exhaust systems, turbocharger setups, intake manifolds, and structural modifications. This is highlighted by the "Top Notch quality work!" review, which often refers to precision fabrication.
• High-Performance Engine Building: As seen in external mentions, they are involved in building powerful engines, such as "Whipple supercharged LS engines." This involves precision machining, assembly, and tuning of performance-oriented engines.
• Performance Upgrades and Modifications: Installing aftermarket performance parts such as superchargers, turbochargers, upgraded fuel systems, performance suspensions, and braking systems.
• Dyno Tuning: Optimizing engine performance, air-fuel ratios, and timing for maximum power and efficiency, often performed on a dynamometer.
• Parts and Accessories (Specialized): While not a general auto parts store, they would likely sell or procure specialized racing and performance parts, potentially including custom-fabricated components. They are listed as a source for "Racing Parts, Catalogs & Products" on Epartrade.
• Auto Restoration (Performance-Oriented): Given the nature of their work and the type of vehicles mentioned (Camaro, GTO), they may also offer performance-focused restoration services for classic or muscle cars.
• Collaboration with Engine Builders: As seen in an external mention, they have performed installations for engines built by other specialized firms (e.g., Borowski Race Engines), indicating a collaborative approach within the performance automotive industry.

Their services cater to clients who demand extreme precision, custom solutions, and significant power gains for their vehicles.

The limited but insightful customer reviews provide a glimpse into the unique characteristics of Roman Performance:

• Specialized Expertise and Quality Work: The review "Top Notch quality work!" is a strong indicator of their high standards in fabrication and mechanical work. This is crucial for performance-oriented builds where precision and reliability are paramount.
• Engaging Owner/Personality: The first review, though informal, highlights a personality associated with the business: "The owner is a great guy but is 100% scared to line up and race the People's Champ!!!" This suggests a friendly, approachable owner who is actively involved in the performance automotive community and potentially engages in friendly rivalries, adding a layer of personality and authenticity to the business.
• Focus on the Racing Community: The playful banter in the review, mentioning "race" and specific car models like "Big block Camaro" and "GTO," strongly indicates that Roman Performance is deeply embedded within the local racing and performance car scene. This provides a communal aspect for clients who share similar passions.
• Direct and Candid Communication: The informal tone of the review suggests a direct and unpretentious interaction with the owner, which can be a highly valued trait in specialized fields where trust and clear communication are essential.
• Niche Appeal: Their focus on high-performance and custom builds means they cater to a specific segment of the automotive market, offering solutions that general repair shops cannot. This specialization is a key feature in itself.

The customer experience at Roman Performance likely revolves around the pursuit of automotive excellence, delivered with a personal touch and a shared passion for high-performance vehicles.

While traditional advertising might be part of their strategy, Roman Performance's promotional efforts are likely heavily driven by their reputation, word-of-mouth within the racing community, and showcasing their work. Key promotional aspects would include:

• Reputation for Quality: The "Top Notch quality work!" review is the most potent form of promotion. In the performance and custom build industry, a reputation for precision and reliability is paramount.
• Word-of-Mouth within Racing Circles: The informal, challenge-oriented review ("scared to line up and race the People's Champ!!!") suggests that discussions about Roman Performance and their builds occur naturally within car enthusiast and racing groups. This type of organic buzz is invaluable.
• Project Showcasing: High-performance shops often promote themselves by showcasing their completed projects, whether through social media, automotive forums, local car shows, or even at race events where their built cars compete. The mention of specific vehicles (Camaro, GTO) suggests their work might be well-known among enthusiasts.
• Owner's Personality and Community Involvement: An owner who is "a great guy" and potentially involved in the racing scene can be a significant draw. This personal connection helps build trust and attract like-minded clients.
• Online Presence (Specialized): While not detailed, a business like this would likely have a presence on specialized automotive forums, performance parts websites (like Epartrade, where they are listed), and potentially social media platforms to display their craftsmanship and attract a national or regional client base.
• Direct Referrals: Professional engine builders or other automotive specialists might refer clients to Roman Performance for their specific fabrication and installation needs.

Roman Performance, situated in Addison, IL, positions itself not just as an "Auto Repair Station" but as a destination for serious automotive enthusiasts and racers. Their focus on custom fabrication, high-performance engine work, and a commitment to "Top Notch quality work" makes them a unique and valuable asset to the local and regional performance automotive community.