Ride Control LLC

Located at 950 Maplelawn Rd, Troy, MI 48084, USA, Ride Control LLC is a significant entity within the automotive industry, particularly renowned for its expertise in suspension systems. While categorized under "Auto Repair Stations," it's important to understand that Ride Control LLC primarily functions as a leading designer, manufacturer, and distributor of critical automotive components, namely shock absorbers and strut assemblies. Their primary contact information includes a toll-free number at (800) 251-5932, which is also available as a mobile contact at +1 800-251-5932. This reflects their role as a large-scale supplier to the automotive aftermarket and original equipment manufacturers (OEMs), rather than a local auto repair shop that directly services individual vehicles on a daily basis.

Given their operational model as a manufacturer and distributor, the "environment" of Ride Control LLC at their Troy address would likely be an office, design, or potentially a warehouse and distribution facility. Unlike a typical consumer-facing auto repair station with a waiting room and service bays, their Troy location functions as a core hub for their business operations. Information suggests they also have design, manufacturing, warehouse, sales, and management offices in other locations across North America, including Farmington Hills, Michigan, Chickasha, Oklahoma, and Queretaro, Mexico. Their emphasis is on research, development, and the overall supply chain of ride control products. Therefore, while physically located in Troy, the customer interaction at this specific address would primarily be business-to-business or for specific customer support related to their manufactured products, rather than walk-in vehicle servicing.

Ride Control LLC's core services and goods for sale revolve around their specialized field of ride control technology. They are widely recognized as the company behind the historic Gabriel® brand, which invented the world's first automotive shock absorber, "The Snubber," in 1907. This rich history positions them as a market leader in the design, engineering, development, and production of suspension system products. Their extensive range of products and services includes:

• Shock Absorbers: They design, manufacture, and distribute a comprehensive line of shock absorbers for a wide array of vehicles, including light-duty, heavy-duty, commercial, industrial, and recreational vehicles. This includes various types such as twin-tube dampers and monotube dampers.
• Strut Assemblies: A significant part of their offering is complete strut assemblies, which simplify installation for mechanics and consumers. These often come under specific product lines like ReadyMount® assemblies.
• Specialty Shocks: They cater to niche markets with products like specialty shocks for antique automobiles, and solutions for recreational vehicles such as snowmobiles and all-terrain vehicles (ATVs), including specific lines like Gabriel® FX for snowmobiles and Solo for ATVs with adjustable compression.
• Load Carriers: Products designed to support heavy loads and maintain vehicle height, like Load Carrier™ shocks and LTV™ Severe Duty Load Carrier Shocks.
• Aftermarket and OEM Supply: They serve both the aftermarket, providing replacement parts for existing vehicles, and also supply original equipment manufacturers (OEMs) for new vehicle production.
• Technical Support and Training: Through platforms like Gabriel's AnswerGarage, they provide technicians with support on installations, technical questions, and offer online video-based training and loyalty rewards programs. This demonstrates a commitment to supporting the proper use and installation of their products.
• Product Innovation: Their long history is coupled with ongoing innovation, including the development of advanced technologies like a shock absorber service life sensor, showcasing their commitment to improving ride control performance and durability.

The key features of Ride Control LLC are rooted in their legacy, expertise, and commitment to quality in suspension technology.

• Pioneering History: As the inventor of the first automotive shock absorber, they possess an unparalleled historical depth in ride control. This long-standing presence in the market signifies deep experience and continuous evolution in their product offerings.
• Brand Recognition: The Gabriel® brand name is among the most widely recognized in the North American automotive aftermarket, instilling confidence and trust among consumers and installers.
• Comprehensive Product Portfolio: They offer a vast range of shock absorbers and struts for diverse vehicle types and applications, indicating a broad reach and ability to meet various market demands.
• Engineering and Design Leadership: Ride Control LLC is a leader in the design, engineering, development, and production of suspension system products, employing significant resources in research and development to create innovative solutions.
• Quality and Reliability: While specific customer reviews for the Troy location are not provided, their broad market presence and long history, coupled with offering guarantees like the 100-Day Risk-Free Ride Guarantee, suggest a strong focus on product quality and customer satisfaction. Their products are designed for durability and performance under various conditions.
• Global Reach (within North America): With operations and sales reaching across the U.S., Canada, and Mexico, they have a significant footprint in the North American automotive sector.

As a major manufacturer and supplier, their promotional information would primarily target distributors, retailers, and professional installers, rather than direct end-consumers of auto repair services. However, some aspects of their promotional efforts filter down to the end-user. Common promotional information and strategies for a company like Ride Control LLC would include:

• Product Guarantees: As mentioned, the 100-Day Risk-Free Ride Guarantee for qualifying Gabriel® FleetLine or GasSLX shocks is a significant promotional tool, providing peace of mind to consumers and encouraging trial. If a customer is not satisfied, Gabriel will refund parts and labor.
• Technical Support and Training Programs: Their "AnswerGarage" technical hotline and online training videos serve as a valuable resource for mechanics, fostering goodwill and ensuring proper installation, which indirectly promotes their products. Loyalty rewards programs within AnswerGarage incentivize professionals to choose Gabriel products.
• Trade Show Participation: They likely participate in major automotive aftermarket trade shows and industry events to showcase new products, connect with distributors, and maintain their industry presence.
• Marketing to Distributors and Retailers: Providing marketing materials, sales support, and competitive pricing to their network of distributors and auto parts retailers is a crucial part of their promotional strategy.
• Brand Campaigns: Through the Gabriel brand, they likely run advertising campaigns in trade publications, automotive websites, and potentially consumer-facing media to reinforce brand recognition and product benefits.
• Product Features and Benefits Highlighted: Emphasizing features like improved ride quality, durability for heavy-duty applications, and specific product lines (e.g., Ultra™ Shocks and Struts, MaxControl™ Shocks) in their marketing materials.
• Recalls and Safety Information: As a responsible manufacturer, their proactive communication regarding product recalls, as seen in past NHTSA campaigns, also demonstrates their commitment to safety and quality, which, while not a direct promotion, builds trust in their brand.

In essence, while Ride Control LLC at its Troy, MI, location isn't a traditional walk-in auto repair shop, it serves as a vital component of the automotive industry's infrastructure. They are a historical and ongoing leader in the design, manufacturing, and distribution of suspension components, primarily under the well-known Gabriel brand. Their focus on advanced ride control technology, broad product range, and commitment to supporting professional installers solidifies their position as a key player in ensuring vehicles on the road have safe and comfortable suspension systems.