Motown Auto Distributing Co. ( Fisher Auto Parts )

Motown Auto Distributing Co., prominently known as Fisher Auto Parts in Troy, is a well-established auto parts store located at 1203 Wheaton Ave, Troy, MI 48083. This branch serves as a key component of the extensive Fisher Auto Parts network, which boasts approximately 500 company-owned locations and over 100 independent jobbers across 18 states. With a history stretching back over 95 years for the broader Fisher Auto Parts organization, this Troy location brings a wealth of experience and a vast inventory to the local automotive community. You can reach them at (248) 743-0655 or +1 248-743-0655.

The environment at Motown Auto Distributing Co. (Fisher Auto Parts) is primarily geared towards efficient parts distribution and customer service. As an auto parts store, its layout is designed for quick access to a vast inventory. Expect a functional and organized space with rows of shelving stocked with various automotive components. The front counter serves as the primary point of contact for customers, where knowledgeable staff assist with part identification, orders, and inquiries. The focus is on a streamlined process to get customers the parts they need quickly and accurately. Given its role as a distributor, the facility likely includes a significant warehouse area for inventory storage and potentially a dedicated space for loading and unloading delivery vehicles. The overall impression is one of a busy, professional parts supply operation, catering to both individual consumers and, significantly, to professional automotive technicians and repair shops.

Motown Auto Distributing Co. (Fisher Auto Parts) offers a comprehensive range of services and an extensive inventory of goods, catering to a wide spectrum of automotive needs. Their core mission, as part of the Fisher Auto Parts network, is to provide quality name-brand parts at competitive prices with fast, accurate delivery. Their offerings include:

• Extensive Auto Parts Inventory: They stock a vast selection of parts for various vehicle makes and models, encompassing everything from routine maintenance items to more complex repair components. This includes engine parts, braking systems (pads, rotors, calipers), suspension parts (control arms, struts, shocks), electrical components (fuses, connectors, relays), filters (oil, air, fuel, cabin), belts, hoses, and more.
• Name Brand Products: Fisher Auto Parts prides itself on stocking quality, reliable auto parts from reputable manufacturers, ensuring that customers receive dependable components. They are a member of Federated and the Automotive Parts Services Group (APSG), which helps them maintain a strong supply chain of quality brands.
• Tools & Equipment: Beyond parts, they offer a selection of automotive tools, diagnostic equipment, and shop supplies necessary for both professional repair shops and DIY mechanics. This can include items like Coats wheel balancers and tire changers, specialized repair kits, and general shop consumables.
• Car Care Products & Chemicals: A range of automotive fluids, lubricants, cleaners, and other car care products are available to help maintain and enhance vehicle performance and appearance.
• Professional Technician Support: A significant portion of their business is dedicated to serving professional automotive repair facilities. They offer streamlined online ordering systems, such as Federated Link and Federated Autoi Professional, which provide online catalogs, VIN code search functions, parts interchange services, and full point-of-sale systems for their professional clients.
• Fast and Dependable Delivery Service: A key feature highlighted by Fisher Auto Parts is their commitment to express delivery for their customers, particularly professional technicians, aiming to save them time and money.
• Expert Counter Sales: Their staff is trained to provide knowledgeable assistance, helping customers, whether DIY or professional, find the right part every time.
• Commercial Accounts: They cater to commercial clients, including fleets and repair shops, with specialized programs and support.

While specific customer reviews for Motown Auto Distributing Co. (Fisher Auto Parts) in Troy were not provided in the prompt, information from the broader Fisher Auto Parts organization suggests several key features that shape the customer experience:

• Commitment to Quality: Fisher Auto Parts' long history and affiliation with groups like Federated Auto Parts indicate a strong emphasis on providing high-quality, name-brand parts. This commitment ensures reliability and performance for the end-user.
• Extensive Inventory & Availability: With a vast network of locations and distribution centers, Fisher Auto Parts aims to ensure quick availability of parts, including those that might be hard to find elsewhere. Their online catalog and ordering systems further enhance this accessibility.
• Professional Expertise: The company places importance on knowledgeable staff, particularly their counter sales professionals, who are equipped to assist both retail customers and professional technicians with accurate part identification and advice.
• Efficiency and Speed: The focus on "express delivery" for professionals and efficient in-store service suggests a streamlined operation designed to minimize downtime for customers, which is crucial in the automotive repair industry.
• Support for Professionals: Their dedicated programs for professional technicians, including advanced online ordering tools and training options, demonstrate a strong commitment to their commercial clientele. This suggests that repair shops in the Troy area would find them a reliable partner.
• Competitive Pricing: Fisher Auto Parts aims to offer quality parts at "competitive prices," balancing affordability with the high standards of the products they sell.

The overarching goal of Fisher Auto Parts, and by extension, Motown Auto Distributing Co. in Troy, is to "exceed expectations in value, quality, and service," aiming to please each customer with the service they deserve. This customer-centric approach is fundamental to their operation.

Fisher Auto Parts engages in various promotional activities to attract and retain customers, particularly targeting professional automotive repair facilities. These generally include:

• Monthly and Quarterly Sales Flyers: They regularly feature "unbeatable prices" on a wide range of parts, tools, equipment, and accessories through sales flyers, often available online. These promotions are designed to offer significant savings.
• Rebates & Rewards Programs: Fisher Auto Parts offers programs like the "Fisher Auto Parts Rebates & Rewards Portal" for professional installer customers, allowing them to earn rebates and access reward points based on purchases. They've also run large-scale promotions with significant prizes.
• Professional Programs: They actively promote specialized programs for professional technicians, such as Federated Link (online catalog and parts ordering), Federated Autoi Professional (full point-of-sale system with labor guides), and their Federated Car Care Member program (nationwide warranty, roadside assistance, marketing tools).
• Training Opportunities: They provide professional training, including in-depth shop business training and extensive online options, to support the growth and knowledge of their professional customers.
• Brand Affiliation and Trust: Their strong association with Federated Auto Parts is a key promotional aspect, leveraging the reputation of a large, trusted distribution and marketing organization in North America.
• Social Media and Community Engagement: They may use social media (e.g., Facebook) to run contests, provide updates, and engage with their customer base, such as "Federated T-Shirt Tuesdays."

Motown Auto Distributing Co. (Fisher Auto Parts) at 1203 Wheaton Ave in Troy, MI, stands as a reliable and comprehensive auto parts supplier. With its focus on delivering quality name-brand parts, efficient service, and strong support for professional technicians, it aims to be a vital resource for automotive maintenance and repair in the local Troy community.