MAGSARUS IGNITIONS

Located at 50 Willoughby Dr, Albany, NY 12205, MAGSARUS IGNITIONS stands as a highly specialized "Auto Parts Store" with a distinct focus on high-performance automotive ignition systems and components. While many auto parts stores cater to a broad range of everyday vehicle needs, MAGSARUS IGNITIONS has carved out a niche, particularly serving the racing and high-performance automotive community. They can be reached by phone at (518) 452-0430 or +1 518-452-0430. This establishment is not merely a retail outlet for parts but also a service center for highly specialized ignition systems, offering both sales and repair services.

As an "Auto Parts Store," MAGSARUS IGNITIONS primarily provides specialized goods for sale, but uniquely integrates repair and service aspects, positioning itself also as a high-performance "Auto Repair Station" for ignition systems. Their core expertise lies in **Vertex magnetos** and **High Energy Ignition (HEI) distributors**. They have been supplying major engine builders with new and repaired Vertex magneto engine parts and services throughout North America and other countries for over 40 years, with a strong track record of victories in various motor-sports. This deep specialization differentiates them from typical local auto parts stores, which might focus more on general automotive components for everyday vehicles.

The environment at MAGSARUS IGNITIONS, while not explicitly detailed in terms of a customer waiting area, is implied to be a professional workshop and sales space dedicated to high-performance ignition. Given their specialization in racing applications and precision components, the environment would likely be characterized by specialized tools, testing equipment for ignition systems (such as dyno testing capabilities for magnetos up to 9000 RPMs), and an organized inventory of high-quality parts. The focus on intricate components like magnetos suggests a meticulous and technically oriented workspace. Their operation hours are Monday to Friday, 8:00 AM to 5:00 PM, indicating a business structure typical of a specialized workshop and parts distributor.

The services and products offered by MAGSARUS IGNITIONS are extensive and highly specialized:

• **Vertex Magneto Sales and Service:** They provide both new and repaired Vertex magnetos. Their services for magnetos include a complete pre-test, teardown, cleaning, inspection of all parts, polishing of the outer housing, recharging of the rotating magnet, reconditioning of point contacts, replacement of worn drive components, inspection of bronze bushings, adjustment of point spring tension, and internal timing. Each magneto is thoroughly checked for clearances and greased. They also perform high-RPM testing (up to 9000 RPMs) to ensure optimal performance. They can convert internal coil magnetos to higher voltage external coil magnetos and install rare earth magnets or advance systems.
• **HEI Distributor Sales and Service:** They offer a range of high-performance HEI distributors redesigned for top racing experience, boasting high RPM capabilities (up to 9000-10,000 RPMs) with minimal input voltage, providing significant voltage output to spark plugs. They also sell various HEI parts like rotor buttons, caps, coils, modules, and drive gears.
• **Spark Plug Wires:** MAGSARUS IGNITIONS manufactures and sells high-quality copper core spark plug wires, emphasizing 100% maximum transfer of electrical energy. They offer various lengths and boot styles (90° or straight) for different applications, including external Vertex/Mallory magnetos and GM HEI ignitions. Custom length wire sets are available.
• **Tachometers:** They also list tachometers among their products, suggesting a comprehensive approach to ignition system monitoring for high-performance vehicles.
• **Parts Inventory:** They maintain a large supply of specialized parts, such as 8-cylinder mag caps, and replacement parts for internal and external coil mags. They also buy old Vertex magneto cores.
• **Repair and Reconditioning:** Beyond selling new parts, a significant portion of their business involves reconditioning and repairing existing Vertex magnetos and HEI distributors, making them perform like new.

The features that distinguish MAGSARUS IGNITIONS are their **deep specialization** in high-performance ignition systems, particularly Vertex magnetos, their **extensive experience** (over 40 years in the business), and their commitment to **quality and performance**. Customer testimonials consistently highlight:

• **Fair Labor Rates:** Customers appreciate their very reasonable labor rates, which is a significant factor in specialized automotive work.
• **Excellent Turnaround Time:** The ability to process orders and repairs quickly, as evidenced by a customer receiving ordered wires the night after placing the order, is a strong positive feature. Their website also states they can repair any Vertex Magneto and turn it around within 3 to 4 working days, which is impressive for specialized repairs.
• **Great Communication:** Clear and effective communication with customers is noted as a key strength, contributing to a positive experience.
• **High Performance and Reliability:** Their products are designed for maximum performance and longevity, often tested to high RPMs, making them "racer approved." They pride themselves on producing "the strongest most accurate highest R.P.M. H.E.I. ignition in the world."
• **Warranty:** New and reworked Vertex mags come with a 60-day warranty, limited to free exchange for defective workmanship and materials, indicating confidence in their products and services.

While explicit promotional information like specific discounts or seasonal sales is not provided in the given text, the reviews themselves serve as a powerful form of promotion, highlighting key benefits such as "very fair labor rate" and "excellent turnaround time." For a specialized business like MAGSARUS IGNITIONS, their reputation and word-of-mouth referrals from satisfied customers, particularly within the racing community, are often the most effective form of promotion. Their long-standing presence (since 1984, according to one source) and consistent positive feedback, especially from engine builders and racers, demonstrate their established credibility. Information on their website suggests they accept major credit cards (Visa, MasterCard, Discover, AMEX) for ease of transaction, which is an indirect form of customer convenience promotion. For any current deals or specific pricing beyond their listed parts, direct inquiry through their phone numbers is the best course of action. Their involvement as an associate sponsor for racing series, such as the CRSA Sprints, also acts as a promotional strategy, aligning their brand with the high-performance community they serve.