Keusch Auto – Portland

Keusch Auto – Portland ico

(598 reviews)

Auto Repair StationsMichiganIonia CountyPortlandAmerican Way

Ionia County . Michigan

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  • Intro
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  • Reviews
  • +1 517-647-7501
  • greatwater360autocare.com
  • 1600 American Way, Portland, MI 48875, USA

Operating Hours

Monday 7:00 AM - 5:30 PM
Tuesday 7:00 AM - 5:30 PM
Wednesday 7:00 AM - 5:30 PM
Thursday 7:00 AM - 5:30 PM
Friday 7:00 AM - 5:30 PM
Saturday Closed
Sunday Closed

Keusch Auto – Portland Introduce

Keusch Auto – Portland, located at 1600 American Way, Portland, MI 48875, USA, operates as a comprehensive "Auto Repair Station" serving the local community and surrounding areas. This long-standing establishment, which has been a staple in Portland since 1936, recently joined the GreatWater 360 Auto Care family. This partnership allows Keusch Auto to maintain its core team, values, and dedication to quality service, while benefiting from enhanced support for management, technology upgrades, and a broader network. You can reach them by phone at (517) 647-7501 or via mobile at +1 517-647-7501. They are open Monday through Friday from 7:00 AM to 5:30 PM, closed on weekends.

Keusch Auto – Portland prides itself on being a trusted partner for all auto repair and maintenance needs, prioritizing customer education, transparent communication, and never pressuring clients into unnecessary services.

Environment and Customer Experience

The environment at Keusch Auto – Portland is that of a modern, well-equipped auto repair facility. Historically, the business has grown significantly, moving from a downtown location to its current spacious property on American Way, which includes multiple lifts and mechanics working to keep vehicles running smoothly. As part of GreatWater 360 Auto Care, the facility likely benefits from technology upgrades to computer and billing systems, contributing to an organized and efficient operation.

The customer experience at Keusch Auto – Portland is consistently praised for its professionalism, honesty, and genuine care. Reviews highlight several key aspects:

  • Clear Explanation and No Pressure: Customers appreciate that the staff "go out of their way to explain problems and repairs" and that they "never felt pressured to fix anything unnecessary." This transparency is crucial for building trust, especially for those who may not be mechanically inclined.

  • Budget-Conscious Prioritization: A significant point of praise is their willingness to work with customers on a budget. They have "prioritized repairs" so that clients can have them done as they could afford to, ensuring the vehicle remains safe to drive while respecting financial constraints. This demonstrates empathy and a true commitment to customer well-being.

  • Superb Workmanship and Integrity: Customers have "full confidence in their workmanship and integrity," indicating that repairs are done correctly and honestly. This leads to high satisfaction and strong recommendations.

  • Excellent Customer Service & Scheduling: The team, including "Cameron and the other desk personnel," are lauded for "absolutely the best customer service" and their ability to "work around my schedule." This flexibility and attentiveness to customer needs further enhance the overall experience.

  • Timeliness and Efficiency: Customers report that their vehicles are gotten in quickly and returned promptly, even for services like tire fixes or oil changes, showcasing efficient operations.

  • Respectful Communication: One review specifically notes that staff "did not speak down to me like some mechanics do when dealing with a female having her car repaired," highlighting a respectful and inclusive approach to customer interaction.

The overarching sentiment is that Keusch Auto – Portland is a reliable, trustworthy, and customer-focused garage that goes beyond basic repair to build lasting relationships.

Services Offered

As a full-service "Auto Repair Station," Keusch Auto – Portland offers a comprehensive range of maintenance and repair services for various vehicle types, ensuring that drivers in Portland, MI, and the surrounding areas have a reliable place for their automotive needs. Their services include:

  • Engine and Transmission Services: Addressing issues with these critical components, from routine maintenance to complex repairs and replacements. They are equipped to handle problems with belts, filters, and more.

  • Brake Services: Comprehensive brake care, including diagnosis of squealing or grinding noises, and necessary fixes to enhance safety and longevity of brake components.

  • Steering and Alignment: Services to ensure vehicles track straight and steer properly, addressing issues like pulling to one side or difficulty steering.

  • Tires & Wheels: Offering a full suite of tire services, including seasonal tire changeovers, rotations, alignment checks, and suspension repairs. They are a Goodyear tire dealer.

  • Inspections & Diagnostics: Utilizing expert technicians to diagnose issues and conduct thorough digital vehicle inspections, showing customers exactly what they see for full transparency.

  • Routine Maintenance: Including oil changes, fluid checks and changes, and filter replacements to keep vehicles running optimally.

  • Mobile Agricultural Vehicle Maintenance: A unique offering where they specialize in maintaining and repairing mobile agricultural vehicles, including on-site tire fixes for farming equipment.

  • Auto Electrical Service: Diagnosis and repair of various electrical components and systems within the vehicle.

They handle everything from "routine checkups to complex repairs," providing high-quality auto service to ensure vehicles are "in shipshape from bumper to bumper."

Features and Advantages

Keusch Auto – Portland distinguishes itself through several key features and advantages:

  • Decades of Community Trust: Having served the Portland community since 1936, they possess a long-standing reputation for reliability and quality service, deeply ingrained in local history.

  • Transparency and Honesty: A core value, repeatedly highlighted by customers, is their commitment to explaining issues clearly and never pressuring for unnecessary repairs. This builds unwavering trust.

  • Customer-First Approach: Demonstrated by their willingness to prioritize repairs based on budget, work around customer schedules, and their general caring demeanor. This focus on individual customer needs fosters loyalty.

  • Quality Workmanship and Integrity: Customers have "full confidence" in their work, ensuring that repairs are done correctly and ethically. This is backed by their "Keusch guarantee."

  • Nationwide Warranty: As part of the GreatWater 360 Auto Care family, they offer an industry-leading 3-year/36,000-mile Nationwide Warranty on qualifying services and repairs. This provides significant peace of mind for customers.

  • Comprehensive Service Capabilities: They are equipped to handle a vast array of services for all vehicle types, from routine maintenance to complex engine and transmission issues, and even specialized mobile agricultural vehicle maintenance.

  • Digital Vehicle Inspections: Utilizing modern diagnostic tools, they provide digital inspections that show customers exactly what problems exist, enhancing transparency and understanding.

  • Professional and Caring Staff: Specific shout-outs to desk personnel like Cameron emphasize the friendly, helpful, and attentive nature of their team.

Promotional Information

Keusch Auto – Portland leverages a combination of direct offers and their intrinsic value proposition to attract and retain customers. While continuous, large-scale promotions may vary, they do advertise specific deals and their service model itself acts as a strong promotional point:

  • $20 Summer Performance Check: An example of a direct promotional offer, including a free alignment check, battery check, tire rotation, brake check, and fluids check to prepare vehicles for summer. Such seasonal checks are valuable for preventative maintenance.

  • Keusch Guarantee / Nationwide Warranty: The 3-year/36,000-mile Nationwide Warranty powered by GreatWater is a significant promotional feature, offering long-term confidence and protection on their work, a substantial benefit often not found at independent shops.

  • Value Through Honesty and Prioritization: Their commitment to fair pricing and advising on necessary vs. unnecessary repairs, and even prioritizing work based on budget, is a form of value promotion that builds trust and long-term customer relationships, often more effective than short-term discounts.

  • Online Scheduling and Communication: The ability to text, call, or book appointments online offers convenience, which is a modern promotional feature for busy customers.

For the most current and specific promotional information, local users are encouraged to visit their official website or contact Keusch Auto – Portland directly at (517) 647-7501. This direct communication will allow them to inquire about any ongoing specials for services like oil changes, tire packages, or larger repairs, ensuring they get the most accurate and up-to-date details.

Keusch Auto – Portland Photos

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Keusch Auto – Portland Location

Keusch Auto – Portland Customer Reviews

I have been bringing my vehicles to Keusch Auto for years. They go out of their way to explain problems and repairs. I have never felt pressured to fix anything unnecessary. When my budget has been low, they have prioritized repairs for me so I can have them done as I could afford to, but still have a safe vehicle to drive. I also have full confidence in their workmanship and integrity. I recommend them to anyone who asks which garage I use.

May 14, 2025 · Jamie Quinn

Absolutely the best customer service. They worked around my schedule and did superb work on my vehicle. Specific shout-out to the Cameron and the other desk personnel who clearly care about their customers needs. Highly recommend!!!

Apr 12, 2025 · Rayanne Chamberlain

A little disappointed in the time it took to repair my truck, extremely disappointed in the millage that they put in the computer(123,330) when it's a little over 94,000 miles. Seriously 🤔

May 08, 2025 · Ricky Ward

Wonderful, exceptional customer service! I was visiting from out of town and they worked me into their busy schedule so that I didn't have to leave our senior Aunt with a car that wasn't working. Their business philosophy prioritizes customer satisfaction and they make that happen. I am so thankful for the manager and the staff.

Dec 11, 2024 · Avalon

I have taken 2 of my vehicles to this location. The first being my 01' 4runner that went undiagnosed and I ended up selling it, only to have the buyer fix the problem. The second being my 2010 Honda Crv, my Honda was showing signs of wanting to stall out, the mechanic here was unable to diagnose the issue but I was still charged for labor. I later took it to Charlton Center, I let them know what the vehicle was doing and was asked to simply drop it off. They replaced the INTAKE COVER GASKETS* replaced the actuator in my passenger side door and did an oil change for $400.00. The fact that this establishment can't even diagnosis and still charges for their time is INSANE. And the mechanic was so confident, with no idea what he was talking about. The staff is polite enough but I won't be back. *Intended for Brian's Auto In Hastings MI

Apr 15, 2025 · Katie Hough