Genesis Racing Shocks

Genesis Racing Shocks, located at 5020 Old Ellis Point #100, Roswell, GA 30076, operates as a highly specialized auto parts store, primarily catering to the motorsports and performance automotive industry. While listed under the broad category of "Auto Repair Stations," its core business is dedicated to the design, manufacturing, sales, and service of high-performance shock absorbers and suspension components specifically for racing applications. This distinguishes it significantly from a general auto repair shop or a standard retail auto parts store, focusing instead on a niche market that demands precision engineering and expert knowledge. The contact numbers, (678) 659-9454 and +1 678-659-9454, connect directly to this specialized facility.

The environment of Genesis Racing Shocks is likely to be a blend of a manufacturing facility, a testing lab, and a specialized retail/service counter. Given its focus on racing products, the atmosphere would prioritize functionality, precision, and performance. Customers, who are often professional racers, team owners, or serious racing enthusiasts, can expect:

• Specialized Workshop/Assembly Area: A dedicated space where shocks are assembled, tested, and potentially rebuilt or revalved. This area would be equipped with precision machinery and diagnostic tools like shock dynos to ensure performance characteristics meet exact specifications.
• Inventory of High-Performance Parts: Shelving and storage for various shock absorber series (e.g., G-Series, GX-Series, GD-Series), along with components like springs, coil-over kits, shafts, and other related accessories. The inventory would be highly organized to manage specific valving and length options.
• Technical Consultation Area: A counter or office space where customers can engage with knowledgeable staff who possess deep expertise in suspension dynamics and racing applications. This is crucial for advising on appropriate shock selection, valving, and setup for various racing disciplines and track conditions.
• Clean and Professional Setting: Even within a manufacturing or testing environment, a high degree of cleanliness and organization would be maintained to ensure the integrity of precision components.
• Proximity to Racing Community: Located in Roswell, GA, Genesis Racing Shocks is positioned within a region with a strong motorsports presence, facilitating access for local and regional racing teams.

Unlike a typical auto parts store that sells parts for daily drivers, the environment at Genesis Racing Shocks is geared towards high-stakes performance and precision, reflecting the demands of competitive racing.

The services provided by Genesis Racing Shocks are highly specialized and go beyond simple part sales. These include:

• Sales of Racing Shock Absorbers: Offering a comprehensive line of shock absorbers, including steel and aluminum body shocks, non-adjustable, single-adjustable, and double-adjustable options, designed for various forms of racing (e.g., circle track, dirt racing).
• Custom Valving and Setup: Providing expert advice and services for custom valving and shock setup tailored to specific race car chassis, track conditions, and driver preferences. This often involves dyno testing to verify performance curves.
• Shock Rebuilding and Revalving Services: Offering full in-house overhaul services for their shocks, which includes disassembly, inspection, replacement of worn components (seals, o-rings, bearings), refilling with new shock oil, and dyno-testing to restore shocks to original specifications or to revalve them for different performance characteristics. This extends the life and performance of their products.
• Technical Support and Consultation: Offering in-depth technical assistance to help customers select the right shocks, understand their performance, and troubleshoot issues. Their staff, including founders Mike Farr and Mike Lutz, possess extensive backgrounds in motorsports engineering and shock absorber design.
• Sales of Related Suspension Components: Providing coil-over kits, springs, shock extensions, and other accessories necessary for complete suspension tuning and performance.
• Conformity to Racing Sanctioning Body Rules: Ensuring their products and services meet the specifications and approval requirements of various racing organizations (e.g., WISSOTA, IMCA, DIRTcar, USMTS, USRA).

Their services are geared towards optimizing vehicle handling, responsiveness, and overall performance on the racetrack.

Key features that define Genesis Racing Shocks and contribute to its reputation in the racing community include:

• Specialized Expertise: With over 60 years of combined experience in shock absorbers and the racing industry, the founders and staff possess unparalleled knowledge in suspension engineering.
• High-Performance Product Line: Manufacturing shocks with advanced features such as large bores (e.g., 48mm), built-on gas reservoirs, high-strength external threads, no-drag scrapers, chrome-moly shafts, Teflon-lined bearings, and high-quality shock oils.
• Adjustability and Rebuildability: Many of their shocks offer independent rebound and compression adjustments, providing drivers with fine-tuning capabilities, and all Genesis shocks are designed to be completely rebuildable and revalvable, extending their lifespan and adaptability.
• Dyno Testing Capabilities: Utilizing sophisticated equipment like Roehrig 2VS shock dynos to precisely characterize shock performance, ensuring quality control and optimal tuning for racing.
• Commitment to Quality: Emphasizing precision components and rigorous testing to ensure their shocks deliver superior performance and reliability in demanding racing environments.
• Proven Track Record: Their shocks have a history of winning races and championships across various racing series, demonstrating their effectiveness and reliability in competition. This track record is a significant feature that attracts professional teams.

Regarding promotional information, Genesis Racing Shocks primarily targets the competitive motorsports community. Their promotional efforts are likely to include:

• Contingency Programs and Sponsorships: A major part of their promotion involves sponsoring racing series and offering product certificates or awards to eligible drivers who use Genesis Shocks. This builds loyalty and visibility within the racing community. They have been a long-time sponsor of organizations like IMCA, providing awards in multiple divisions.
• Industry Partnerships: Collaborating with other racing product distributors and retailers (e.g., Pit Stop USA, Racecar Engineering, Bicknell Racing Products, Circle Track Supply) to expand their reach and availability.
• Online Presence: Maintaining a dedicated website (genesisshocks.com) with detailed product information, technical specifications, and potentially online ordering capabilities.
• Social Media Engagement: Utilizing platforms like Facebook to connect with the racing community, share race results, product updates, and technical tips.
• Participation in Trade Shows and Racing Events: Having a presence at motorsports expos and race tracks to directly engage with customers, showcase new products, and offer on-site support.
• Testimonials from Winning Teams/Drivers: Highlighting successes achieved by teams and drivers using Genesis Shocks, reinforcing their reputation as a "Builder of Winners And Champions."
• Technical Documentation and Guides: Providing detailed instruction sheets and performance guides for shock setup and tuning, demonstrating their commitment to supporting their customers' success.

While customer reviews are not provided in the prompt, the nature of their business and its consistent sponsorship activity in the racing world strongly suggest a positive reputation built on performance, reliability, and expert support. For anyone involved in motorsports in the Roswell, GA, area and beyond, Genesis Racing Shocks represents a premier destination for high-quality, race-proven suspension solutions.