CustomToys Motorsports LLC

(2 reviews)

Auto Repair StationsPennsylvaniaPhiladelphia CountyPhiladelphiaFrankfordMelrose Street

Philadelphia County . Pennsylvania

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  • +1 954-716-1328
  • customtoysmotorsports.com
  • 4301 Melrose St, Philadelphia, PA 19124, USA

Operating Hours

Monday 9:00 AM - 5:00 PM
Tuesday 9:00 AM - 5:00 PM
Wednesday 9:00 AM - 5:00 PM
Thursday 9:00 AM - 5:00 PM
Friday 9:00 AM - 5:00 PM
Saturday 9:00 AM - 2:30 PM
Sunday Closed

CustomToys Motorsports LLC Introduce

While listed under the general "Auto Repair Stations" category, CustomToys Motorsports LLC, often associated with "Mike's Custom Toys," carves a highly specialized niche in the automotive industry. This entity is not a traditional repair shop handling everyday mechanical issues but rather a dedicated hub for enthusiasts seeking to enhance and customize their vehicles, primarily focusing on off-road, overland adventure, and high-performance modifications. With a notable presence as an auto parts store in Philadelphia, Pennsylvania, and additional activities in locations like Grants Pass, Oregon (under "Mike's Custom Toys"), CustomToys Motorsports LLC caters to a passionate segment of the automotive community. This introduction aims to provide a detailed and objective overview of CustomToys Motorsports LLC, encompassing its operational environment, its unique range of services and goods, its distinguishing features, and any available promotional information, all based on publicly accessible data.

Environment and Accessibility

CustomToys Motorsports LLC is identified as an auto parts store in Philadelphia, Pennsylvania. Its operational style, particularly through the "Mike's Custom Toys" brand, suggests a business that is not just a retail outlet but also a service center for specialized installations. The environment at such a facility would typically be geared towards showcasing and installing high-performance and off-road components. This implies a clean, organized, and specialized workshop area where complex modifications, such as suspension upgrades and re-gearing, can be meticulously performed. The shop would likely feature dedicated bays for vehicle lifts and specialized tools required for these types of installations. For a business like this, the focus is on a professional and well-equipped setting that inspires confidence in customers bringing their vehicles for custom work.

Mike's Custom Toys, which often appears alongside CustomToys Motorsports LLC in online information, provides its contact number (541-295-8012) and indicates operating hours from Monday to Friday, 9 AM to 5 PM. This suggests a structured approach to appointments and installations. The presence of an online store further enhances accessibility, allowing customers nationwide to browse and purchase specialized parts and accessories, even if a physical visit isn't feasible. The emphasis is on building a robust ecosystem for off-road and overland enthusiasts, combining both retail and installation services.

Specialized Services and Goods Offered

CustomToys Motorsports LLC operates as a specialized auto parts store and service provider, with its offerings heavily concentrated on off-road, overland, and performance enhancements. Unlike generic auto parts stores, their inventory and services are curated for a specific type of automotive enthusiast. Key categories of goods and services include:

  • Off-Road & Overland Suspension Systems: This is a primary focus, offering high-performance suspension components from leading brands (e.g., ICON & Elka Shocks, for which Mike's Custom Toys is an authorized service center). This includes suspension kits, lift kits, performance shocks, and specialized components for improved off-road capability.
  • Gearing and Axle Upgrades: Services for re-gearing vehicles to optimize performance for larger tires or specific off-road conditions, as well as general axle and differential work.
  • Performance Shock Rebuilding: As an authorized service center for brands like ICON & Elka Shocks, they provide expert rebuilding services for performance shock absorbers, ensuring optimal function and longevity.
  • Roof Top Tents, Awnings & Accessories: A key offering for the overland community, including sales of various roof top tents, vehicle awnings, and related accessories for camping and outdoor adventures. Brands like Overland Vehicle Systems are featured.
  • Truck Bed Storage Systems: Products such as DECKED truck bed drawer systems and cargo glides, designed to organize and secure gear in truck beds, are prominently featured.
  • Vehicle Organization Systems: Solutions like the KARGA double-level 'Over-The-Seat' system from 63 Industries and BuiltRight Industries' gear organization kits for specific truck models.
  • Custom Fabrication & Installation: Beyond selling parts, CustomToys Motorsports LLC (and Mike's Custom Toys) provides professional installation services for all the products they sell. This includes vehicle-specific suspension installations and potentially custom fabrication for unique build requirements.
  • 12V Electrical Systems & Batteries: Offering specialized components like heated and Bluetooth LiFePO4 batteries (e.g., Epoch Batteries) and mounting solutions for power management systems in overland vehicles.
  • Winch Systems & Recovery Gear: While not explicitly detailed, it's highly likely they offer winches (e.g., COMEUP USA) and other recovery equipment essential for off-road adventures.
  • Lighting Upgrades: Products like canopy interior lighting kits.

Their selection emphasizes high-quality, durable products from reputable vendors, catering to customers who demand reliability and performance in challenging environments.

Distinguishing Features and Customer Experience

CustomToys Motorsports LLC, particularly through "Mike's Custom Toys," stands out in the "Auto Repair Stations" category due to its specialized nature and strong customer-centric approach:

  • Specialized Expertise: Their deep focus on off-road, overland, and performance components means they possess highly specialized knowledge that a general auto repair shop might lack. They are experts in suspension tuning, re-gearing, and integrating complex aftermarket systems. This specialization is a major draw for enthusiasts.
  • Professional Installation: The emphasis on "Professional Installation" for vehicle-specific suspension and other components ensures that expensive and critical parts are installed correctly, maximizing performance and safety. Being an authorized service center for major brands like ICON & Elka Shocks is a significant testament to their technical capability.
  • Curated Product Selection: They don't just sell any auto part; they curate a selection of high-quality, reputable brands known for their performance and durability in off-road and overland applications. This helps customers make informed choices and reduces the risk of purchasing incompatible or subpar products.
  • Customer-Focused "Built For Adventure" Philosophy: Their messaging, "Built For Adventure," resonates with their target audience. This indicates a genuine understanding of their customers' needs and aspirations, suggesting they are passionate about enabling outdoor and off-road pursuits.
  • Problem-Solving and Custom Solutions: While not a traditional repair shop, their ability to "build and make this guy's vision come to life" (as seen in some custom build mentions) suggests a willingness to tackle unique projects and provide tailored solutions beyond standard installations.
  • Online and Physical Presence: The combination of an online store and a physical location (or associated service center) provides flexibility for customers, allowing them to research and purchase online or visit for personalized advice and professional installation.
  • Engagement with the Community: As a business catering to enthusiasts, they often engage with the off-road and overland community, possibly through events, social media, and content, building a strong connection with their customer base.
Promotional Information

Given the specialized nature of CustomToys Motorsports LLC, their promotional strategies often focus on showcasing their expertise, product quality, and the lifestyle benefits of their offerings. While explicit, time-limited discounts might not be consistently advertised across all platforms, common promotional elements for such businesses include:

  • Product Spotlights and New Arrivals: Regularly featuring recently added products (e.g., "Recently Added to the Site!") and highlighting specific brands or popular items, often with compelling descriptions and images.
  • Seasonal Sales and Bundles: Offering promotions on gear relevant to upcoming seasons (e.g., winter camping essentials or summer overland trip preparations).
  • Installation Packages: Promoting package deals that include both the parts and professional installation at a combined price, offering value and convenience.
  • Authorized Service Center Status: Highlighting their authorization to service specific high-end brands (like ICON & Elka Shocks) acts as a strong endorsement of their technical capabilities and quality.
  • Customer Build Showcases: Featuring photos and descriptions of custom vehicles they've worked on, demonstrating their expertise and inspiring potential customers. This often happens on their websites or social media.
  • Expert Advice and Content: Providing valuable information through blogs, videos, or direct consultations, positioning themselves as authorities in the off-road and overland space.
  • Financing Options: For high-value custom builds or significant upgrades, they might offer financing solutions to make purchases more accessible.
  • Newsletter Sign-ups: Encouraging customers to subscribe to newsletters for updates on new products, tips, and exclusive offers.

Customers interested in the specialized parts and services offered by CustomToys Motorsports LLC or Mike's Custom Toys are encouraged to visit their respective websites or contact them directly via phone (e.g., 541-295-8012 for Mike's Custom Toys) to discuss their specific project needs, inquire about product availability, and learn about any current promotions or package deals.

In conclusion, CustomToys Motorsports LLC, through its "Mike's Custom Toys" identity, stands as a unique and invaluable "Auto Repair Station" for the off-road and overland community. Their deep specialization in high-performance parts, expert installation services, and commitment to delivering adventure-ready vehicles sets them apart as a premier destination for vehicle customization and enhancement.

CustomToys Motorsports LLC Location

CustomToys Motorsports LLC Customer Reviews

Best parts in the game

May 21, 2025 · Jon Moores

Needed parts for my si and couldn’t find the ones I was looking for. Contacted Jose and he was able to get it for me and shipped it pretty quickly. He also offered mechanical install which was a plus instead of hunting down a shop that could do it for me.

May 21, 2025 · Mary Quattlebaum