Custom Alignment & Brake Services

For vehicle owners in Morganton, NC, and the surrounding communities, Custom Alignment & Brake Services stands out as a highly reputable and customer-focused auto repair station. Located at 912 NC 18 US-64, Morganton, NC 28655, USA, this establishment, operating within the category of Auto Repair Stations, is distinguished not only by its specialized services in alignment and brakes but also by its commitment to honesty, transparency, and a welcoming customer experience.

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The facility at 912 NC 18 US-64 positions Custom Alignment & Brake Services conveniently for local and regional customers. What truly sets this establishment apart, as highlighted by numerous customer testimonials, is its inviting and accommodating environment. One particularly detailed review emphasizes the "Extremely nice lady in the office" who was a "pleasure to wait with" and "very accommodating, letting me use the wifi and power outlet to do my school work." This indicates a conscious effort to create a comfortable and productive waiting area for clients, a feature that significantly enhances the overall customer experience at an auto repair station. The general atmosphere suggests a local business that values its clientele, fostering a sense of ease and trust rather than the often impersonal feel of larger service centers. Customers can connect with them directly via phone at (828) 430-8922 or mobile at +1 828-430-8922, ensuring easy access for inquiries and scheduling.

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While the name "Custom Alignment & Brake Services" clearly points to their core competencies, customer reviews reveal that this auto repair station offers a much broader spectrum of automotive services. As an "Auto Repair Station," their offerings extend to general vehicle maintenance and repairs, making them a versatile choice for local drivers. Key services and demonstrated capabilities include:

• Wheel Alignment: This is a primary specialization, crucial for vehicle handling, tire longevity, and overall driving safety. Precise alignment services ensure that wheels are set at the correct angles as per manufacturer specifications.
• Brake Services: Comprehensive brake diagnostics, repair, and replacement are core to their operations. This includes addressing issues with brake pads, rotors, calipers, and the hydraulic system, ensuring optimal stopping power.
• Suspension Services and Customizations: A notable feature is their expertise in handling more specialized work, such as the installation of "4in Rough Country x series suspension lift and dual steering stabilizer" ordered online by a customer for their Jeep. This indicates a willingness and capability to perform aftermarket installations and complex suspension modifications, a service not all general repair shops provide.
• Bumper Installation: The ability to change out "stock bumpers for new SmittyBuilt bumpers" demonstrates their capacity for accessory installation and body modifications, expanding beyond basic mechanical repairs.
• General Diagnostics and Honest Assessments: The review highlights an instance where a steering wheel wobble was honestly identified as "just my bad tires," with no charge for the inspection. This speaks volumes about their integrity and commitment to fair dealings, offering genuine advice rather than pushing unnecessary repairs. Another customer's mention of the mechanic noticing an antifreeze leak, even when the customer hadn't, further illustrates their thoroughness.
• Tire Sales and Service: As mentioned by a long-term customer, they "also buy my tires here," suggesting that Custom Alignment & Brake Services is a source for new tires and related services like balancing and rotation.

Their broad range of services, combined with the detailed positive feedback, positions them as a comprehensive automotive solution provider for the Morganton community.

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The consistent theme across customer feedback revolves around several key features that make Custom Alignment & Brake Services a preferred choice:

• Honesty and Integrity: Repeated mentions of "very honest man," "kind and honest," and "never done me wrong" underscore the strong ethical foundation of the business. This is a critical factor for building trust in the auto repair industry. The owner, Gerald, is specifically lauded for having "the best service in Burke County."
• Exceptional Customer Service: Beyond the friendly office staff, the technicians are praised for being "very nice," "polite," and willing to "listen to what I have to say" and "educate me when I have questions." This proactive communication and respect for the customer, particularly for women, is highlighted as a significant differentiator from past negative experiences at other shops.
• Expertise and Quality Work: Customers express high satisfaction with the quality of work performed, noting that the mechanic "did a fantastic job" on bumper installations and suspension lifts, and that the vehicle "drives even better than before." This indicates a high level of skill and attention to detail.
• Reliability and Consistency: A customer who has been returning for 18 years, coupled with statements like "this place hasn't let me down," points to a long-standing track record of dependable service.
• Local Recommendation and Trust: Being "recommended to me by the Morganton Dodge Dealer service department" speaks to their professional standing and the trust placed in them even by other automotive professionals. This organic referral is a powerful endorsement of their reputation.

The detailed narrative from one customer, contrasting their positive experiences at Custom Alignment & Brake Services with negative encounters at other shops, further solidifies the perception of this business as a rare find in terms of honesty and respect within the automotive service sector.

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While specific promotional offers are not listed in the provided information, the strength of Custom Alignment & Brake Services' business appears to stem heavily from its strong reputation and word-of-mouth referrals. Long-term customer relationships, like the 18-year patron, are a testament to their enduring quality and service. For potential customers, the most effective "promotional" information is the overwhelming positive sentiment from real experiences. Their direct contact information, (828) 430-8922 and +1 828-430-8922, serves as the primary gateway for new clients to inquire about services, get quotes, or schedule appointments. The fact that a customer drives "about 35 minutes just to go here" highlights the willingness of individuals to travel for quality service, which is a powerful form of promotion in itself. Businesses like Custom Alignment & Brake Services often thrive on the trust they build, rather than relying solely on traditional advertising. Therefore, their commitment to "great quality, and nice honest people" is their most significant ongoing promotion.

In conclusion, Custom Alignment & Brake Services in Morganton, NC, is more than just an "Auto Repair Station." It's a trusted local institution, known for its exceptional customer care, technical proficiency in alignment and brake services, willingness to tackle custom modifications, and, above all, its unwavering commitment to honesty and integrity. This makes it a highly recommended destination for comprehensive and reliable auto care in the region.