APR Performance

APR Performance stands as a global leader in the aftermarket automotive industry, distinguishing itself not as a traditional "Auto Repair Station" that fixes everyday car issues, but as a highly specialized engineering and manufacturing company focused on enhancing the performance of specific European marques. Established in 1997, APR's mission is to develop and provide the highest quality and most highly engineered aftermarket performance products and tuning solutions primarily for Volkswagen, Audi, Porsche, Bentley, and Lamborghini vehicles. They offer both goods for sale (performance parts) and services (software tuning, installation guidance), catering to automotive enthusiasts, track drivers, and professional tuners seeking to unlock the full potential of their vehicles.

APR Performance operates from a state-of-the-art 80,000 square foot facility in Opelika, Alabama, at 4800 US Highway 280 West. This facility serves as their global headquarters, encompassing research and development, manufacturing, and distribution. The environment is one of advanced engineering and precision, where products are designed, tested, and manufactured to stringent performance specifications. While the Opelika facility is a central hub, APR's primary accessibility for local users worldwide is through their extensive network of authorized dealers and resellers. These independent workshops and performance shops, like Sampson's Automotive LLC in North Kingstown, RI, or Sprint Motorsports in Tracy, CA, serve as the physical "Auto Repair Stations" where APR products are installed and software is flashed onto vehicles.

APR's direct operational hours at their main facility are typical business hours, focusing on product development and distribution. However, the accessibility for end-users is determined by the hours of their authorized dealer network, which generally mirror those of specialized auto repair shops:

• Dealer Hours: Typically Monday - Friday, with some offering Saturday appointments, varying by location.

The company also maintains a robust online presence through their website (goapr.com and shop.aprperformance.com), allowing customers to browse products, find dealer locations, and access support remotely. Their global delivery system for software and hardware ensures that products can reach customers and dealers efficiently.

APR Performance specializes in developing and manufacturing a comprehensive range of performance-enhancing hardware, software, and aerodynamic components. They offer a full ecosystem of upgrades designed to work together for maximum performance. The services and goods for sale include:

• ECU (Engine Control Unit) and TCU (Transmission Control Unit) Software Upgrades: This is a cornerstone of APR's offering. Their meticulously engineered software "tunes" optimize factory engine management systems to dramatically increase horsepower and torque, improve throttle response, and enhance fuel economy without compromising reliability. TCU upgrades improve transmission performance, allowing for faster shifts and higher torque capacity.
• Engine Hardware:
  • Intake Systems: Cold air intakes and carbon fiber intake systems designed to improve airflow to the engine for increased power.
  • Exhaust Systems: Performance exhaust systems that optimize exhaust gas flow, enhance engine sound, and reduce weight.
  • Intercoolers: Upgraded intercoolers to lower intake air temperatures, leading to denser air and more consistent power output.
  • Turbocharger Systems: Advanced turbocharger upgrades for significant power gains.
  • Fuel System Components: Upgraded fuel pumps, injectors, and other components to support increased power levels.
  • Engine Internals: For extreme performance builds, they may offer upgraded engine internal components.
• Transmission Hardware: Drivetrain upgrades designed to handle increased torque from tuned engines.
• Suspension Components: Performance suspension systems, including coilovers, sway bars, and mounts, to improve handling, reduce body roll, and enhance driving dynamics.
• Brake Systems: Upgraded brake kits, pads, and rotors for improved stopping power and fade resistance during aggressive driving or track use.
• Wheels: Performance-oriented wheels for reduced unsprung mass and improved aesthetics.
• Aerodynamic Components: A significant part of APR's product line includes high-quality carbon fiber aerodynamic products designed for both racing and street applications. These include:
  • Front Wind Splitters / Air Dams: To reduce front-end lift and increase downforce.
  • Rear Wings / Airfoils: Adjustable carbon fiber wings (like the GTC series) that generate significant downforce for enhanced traction and control at high speeds.
  • Rear Diffusers: Designed to reduce drag at the rear of the vehicle by managing airflow.
  • Side Skirts / Rocker Extensions: To manage airflow along the vehicle's sides.
  • Fender Vents & Cooling Plates: To improve heat dissipation from critical components.
  • Other Exterior Styling: Carbon fiber mirror covers, engine covers, and other dress-up items.
• Merchandise & Apparel: For enthusiasts to show their brand loyalty.

All APR products are developed in-house using rigorous testing, including computational fluid dynamics (CFD) analysis and real-world track testing, ensuring they meet stringent performance specifications and integrate seamlessly with the target vehicles.

APR Performance distinguishes itself through several core features that appeal to the discerning performance enthusiast:

• OEM-Level Engineering & Integration: APR's primary differentiator is their commitment to engineering products that integrate with the vehicle's original design and function. Their software is specifically designed for the factory ECU and TCU, often flashable through the OBD-II port without requiring complex hardware modifications, leading to a "clean and headache-free install."
• Vehicle Specialization: Their dedicated focus on Volkswagen, Audi, Porsche, Bentley, and Lamborghini vehicles allows for deep expertise and tailor-made solutions that maximize performance within the specific characteristics of these platforms.
• Comprehensive Solutions: APR offers not just individual parts but complete "stage kits" and performance packages where hardware (intakes, exhausts, turbos) and software are engineered to work synergistically, providing optimized and reliable power gains.
• Carbon Fiber Expertise: A leader in carbon fiber manufacturing, APR utilizes lightweight and durable carbon fiber composites (often pre-preg carbon fiber processes) to produce aerodynamic components that are not only functional but also aesthetically superior.
• Track-Proven Performance: Their products are designed and tested for demanding track applications, ensuring durability and performance under extreme conditions. This "track-proven" philosophy translates to reliable street performance.
• Global Network of Authorized Dealers: While based in Alabama, their extensive dealer network ensures that customers worldwide can access professional installation and support for APR products, effectively creating a distributed "Auto Repair Station" network for their specialized offerings.
• Warranty Options: APR offers a limited product warranty on their manufactured products, and some of their tuning solutions, such as APR Plus, even come with a limited powertrain warranty, providing peace of mind to customers.

APR Performance frequently runs promotions and offers various ways for customers to save on their high-performance products and software:

• Seasonal Sales & Holiday Promotions: They often have significant sales events, such as Memorial Day sales, with discounts ranging from 10% to 35% or even more on various hardware and software products.
• Online Discounts & Coupon Codes: Regular online coupon codes are often available, providing percentage-off or dollar-off discounts on eligible orders.
• Free Shipping Offers: Promotions for free shipping on online orders, often with a minimum purchase requirement.
• Authorized Dealer Promotions: Individual APR authorized dealers may also run their own promotions on installation services or specific product bundles.
• Loyalty Programs: While not extensively detailed, some partners or channels may offer loyalty programs for frequent APR customers.
• New Product Launch Deals: Special introductory pricing may be offered when new performance products or software tunes are released.

Customers interested in "Powering by APR" are highly encouraged to visit the official APR Performance website (goapr.com and shop.aprperformance.com) to explore their product catalog, locate the nearest authorized dealer, and check for current promotions and sales events. Engaging with an authorized dealer is essential for proper installation and software flashing, ensuring the full benefits and reliability of APR's engineered performance solutions.