Advance Auto Parts

Advance Auto Parts, located at 1020 S 17th Ave, Wausau, WI 54401, USA, functions primarily as an "Auto Parts Store" within the larger "Auto Repair Stations" category. This specific branch, like others in the Advance Auto Parts chain, serves both professional installers and do-it-yourself (DIY) customers by offering a wide variety of automotive parts, accessories, and maintenance products. You can reach them at (715) 845-1118 or via mobile at +1 715-845-1118.

Advance Auto Parts stores are designed to be functional and easy to navigate, with products clearly divided into sections for easy identification. The general environment is that of a retail space specifically tailored for automotive needs, featuring:

• Organized Shelving: High, tiered shelving units maximize vertical space, ensuring a vast inventory is accessible. Items are typically clearly labeled for quick access.

• High Visibility Signage: The store's interior and exterior signage prominently feature the Advance Auto Parts logo with its bold red and white colors, designed to be easily recognizable and to help customers locate specific sections or products.

• Customer Service Counter: A central point where customers can seek assistance from knowledgeable staff, make purchases, and inquire about in-store services.

• Dedicated Product Sections: The store is typically organized into distinct sections for various automotive components, such as batteries, brakes, engine parts, fluids, filters, and accessories, making it easier for customers to find what they need.

While one customer described the Wausau location as "run down," another review highlights "Great service," suggesting that the customer experience can vary, but the fundamental retail environment is designed to be functional for auto parts sales.

Advance Auto Parts offers a comprehensive range of automotive parts and accessories for sale, catering to almost every aspect of vehicle maintenance and repair. Their inventory typically includes:

• Replacement Parts: Such as brake pads and rotors, alternators, starters, water pumps, spark plugs, and various engine components.

• Batteries: A wide selection of automotive batteries, including their own DieHard® brand, along with battery accessories.

• Fluids and Chemicals: Motor oil, transmission fluid, brake fluid, coolant, power steering fluid, and various additives.

• Filters: Oil filters, air filters, cabin air filters, and fuel filters.

• Accessories: Floor mats, seat covers, cleaning products, car care kits, and detailing supplies.

• Tools and Equipment: A selection of hand tools, power tools, diagnostic equipment, and specialized loaner tools (available with a deposit).

• Wiper Blades and Lighting: Various types of wiper blades, headlamps, taillamps, and other automotive lighting solutions.

• Performance Parts: A selection of parts and accessories for those looking to enhance their vehicle's performance.

In addition to selling parts, Advance Auto Parts also provides several complimentary in-store services aimed at assisting customers with their automotive needs:

• Wiper Blade Installation: Free installation of newly purchased wiper blades on most vehicles.

• Battery Testing and Installation: Free battery testing and installation services for most automotive and marine batteries purchased in-store.

• Starter and Alternator Testing: Free off-vehicle testing of starters and alternators.

• Engine Code Scanning: Free scanning of engine codes for most OBD II vehicles, which helps customers identify the cause of their check engine light. While they don't perform repairs based on these codes, they can refer customers to local professional technicians.

• Oil and Battery Recycling: Environmentally friendly disposal of used motor oil and automotive batteries, with potential gift card incentives for battery recycling at participating locations.

• Free Loaner Tools: A program that allows customers to borrow specialized tools for their DIY projects with a refundable deposit.

• Paint Color Matching and Mixing: Some locations may offer services for automotive paint, including color matching and mixing.

Advance Auto Parts leverages its extensive network and service offerings to stand out:

• Broad Product Selection: They offer a vast inventory covering nearly all automotive parts and accessories, catering to a wide range of vehicle makes and models.

• Convenient In-Store Services: The complimentary services like battery testing, wiper installation, and engine code scanning add significant value for customers, making DIY maintenance more accessible.

• Accessibility: With numerous store locations, including the one in Wausau, they aim to be easily accessible to both local communities and those on the go.

• Customer Service Focus: While there can be inconsistent experiences, as with any large chain, the company generally aims to provide knowledgeable staff who can assist with finding parts and offering installation advice. One review specifically highlights "Great service" and acknowledges a staff member who "changed my wipers on my Ram," demonstrating positive customer interaction.

• Online Integration: They offer a user-friendly online store and mobile app, allowing customers to search for parts by make, model, or part type, and offering options for same-day in-store or curbside pickup.

However, it's worth noting the mixed customer feedback. One review pointed out "High prices and run down" and a negative experience with a return due to being sold "the wrong wipers" and the store allegedly refusing a resolution without a receipt. This highlights the importance of keeping receipts and verifying part compatibility. The positive review, however, focuses on helpful in-store assistance, indicating that individual staff performance can significantly impact the customer experience.

Advance Auto Parts regularly employs various promotional strategies and loyalty programs to attract and retain customers:

• Speed Perks Rewards Program: A loyalty program that allows customers to earn points on qualifying purchases, which can be redeemed for discounts on future orders. Members often receive exclusive discounts and may earn gas rewards at participating Shell stations.

• Regular Promotions and Discounts: The company frequently runs sales, online coupon codes, and in-store deals on various products, including oil change bundles, brake components, and specific brands. These can be found on their website, through email subscriptions, or via their mobile app.

• Rebates: They offer mail-in rebates on select items, providing additional savings.

• Free Shipping: Often available for online orders exceeding a certain amount, providing convenience for home delivery.

• Military Discount: Advance Auto Parts offers a 10% military discount for in-store purchases with a valid ID.

• Email Newsletter Discounts: Signing up for their email newsletter often provides a discount on the first online order.

While the specific promotional offerings may change, the underlying strategy is to provide value through discounts and loyalty programs, enhancing the shopping experience for both DIY enthusiasts and professional mechanics.