S&S Cycle, Inc

S&S Cycle, Inc., headquartered at 14025 County Hwy. G, Viola, Wisconsin 54664, USA, is a globally recognized entity within the powersports industry, though its classification within the platform category "Auto Repair Stations" needs a nuanced interpretation. While S&S Cycle, Inc. itself is primarily a manufacturer and supplier of high-performance parts and complete engines for Harley-Davidson and other V-twin motorcycles, it serves as a critical upstream provider for numerous "Auto Repair Stations" (specifically, motorcycle repair shops and custom builders) that utilize their products for upgrades, maintenance, and custom builds. Essentially, S&S Cycle provides the "goods for sale" that these repair stations then install or incorporate into their services. Founded in 1958, S&S Cycle has established itself as a leading name in V-twin performance, catering to enthusiasts, racers, and customizers worldwide.

The environment at S&S Cycle, Inc. is that of a sophisticated manufacturing and development facility. Public information suggests a focus on precision engineering, research and development, and production. Their facilities include a "Precision Metrology Lab," indicating a commitment to exacting standards and quality control. They utilize advanced manufacturing technologies, such as 3, 4, and 5-axis Vertical Machining Centers, twin-spindle lathes with live tooling, honing, welding, and CNC grinding, along with CAD/CAM software. This highlights an industrial environment where high-tech machinery and skilled personnel collaborate to produce complex engine components and assemblies. While not a customer-facing retail repair shop, their manufacturing plants in Viola and La Crosse, Wisconsin, are equipped for extensive production, powder coating, and even prototype development. The internal culture is described positively by employees, with mentions of a "good work environment," "friendly coworkers," and a "laid-back attitude," suggesting a collaborative and passion-driven atmosphere focused on innovation and performance within the V-twin motorcycle niche.

S&S Cycle, Inc.'s services and goods for sale are extensive and specifically target the performance enhancement and customization of V-twin motorcycles, primarily Harley-Davidson models. Their product line, which is then sold to and installed by "Auto Repair Stations" (motorcycle service shops), includes:

• Complete Engines: Ranging from classic replicas (Panhead, Shovelhead) to modern, high-horsepower V-twin engines like the T143, T124, and MK136, available in various displacements and configurations for different Harley-Davidson models.
• Engine Components: A vast array of internal engine parts including camshafts, cylinder heads, pistons, connecting rods, crankcases, pushrods, lifters, and oil pumps, designed for performance upgrades or replacement.
• Fuel Systems: High-performance carburetors (e.g., Super G, Super E) and advanced fuel injection systems, including manifolds and air cleaner kits like the popular Stealth Air Cleaner, designed to optimize airflow and fuel delivery.
• Exhaust Systems: A variety of exhaust headers and mufflers, including 2-into-1 systems (e.g., Sidewinder, SuperStreet) and slip-ons (e.g., Grand National, MK45 Thruster), engineered for improved sound, aesthetics, and performance.
• Engine Upgrade Kits: Comprehensive "hot-up" or "power pack" kits that bundle multiple components (e.g., big bore kits, cam chest kits) to deliver significant horsepower and torque gains.
• Replacement Parts: While renowned for performance, they also produce high-quality service replacement parts that often exceed OEM standards.
• Manufacturing Services: Beyond their own product line, S&S Cycle offers contract manufacturing services, leveraging their advanced machining, assembly, and powder coating capabilities for other businesses.

Their products are designed for specific Harley-Davidson models across various eras, from vintage engines to the latest Milwaukee-Eight, as well as some Buell and Polaris applications.

S&S Cycle, Inc. is distinguished by several key features that underscore its leadership in the V-twin aftermarket performance industry. Firstly, their long-standing history and proven performance since 1958 highlight decades of continuous innovation and commitment to the motorcycle community. This extensive experience translates into deep "institutional knowledge" regarding V-twin mechanics and performance tuning. Secondly, their focus on "Made in the USA" manufacturing (specifically in Wisconsin) emphasizes a commitment to quality control and American craftsmanship. Thirdly, S&S Cycle is renowned for delivering significant horsepower and torque gains over stock engines, making them a top choice for riders seeking enhanced performance for street, drag racing, or custom builds. Their dedication to research and development is evident in products like the Stealth Air Cleaner Kits and their range of advanced engine designs, many of which are 50-State Legal or EC Versions, showcasing compliance with emissions standards. Furthermore, their strong relationship with the V-twin custom building and racing communities is a notable feature, as they frequently collaborate with builders and participate in events like the Bonneville Salt Flats land speed records and drag racing. Their technical support and customer service are also critical features, providing assistance for both dealers and individual customers, as indicated by dedicated phone lines for technical and warranty questions. The "S&S Cycle Vintage Tour" also highlights their engagement with the heritage and future of the V-twin community.

While S&S Cycle, Inc. primarily engages in business-to-business sales through dealers and distributors, they do employ various promotional strategies to reach their ultimate end-users, the V-twin motorcycle enthusiasts. Specific, short-term discounts from S&S Cycle directly are less common than general brand promotion, but their products are often part of promotions through their authorized dealers and retailers. Key promotional activities and information include:

• Product Launches and Innovation Showcases: S&S Cycle frequently announces new products, engine designs, and performance kits, often with detailed technical specifications and performance metrics to attract consumers and build excitement within the community.
• Racing and Event Sponsorships/Participation: Their historical and ongoing involvement in motorcycle racing (e.g., drag racing, Bonneville) and custom bike shows serves as a powerful form of marketing, demonstrating the performance capabilities and reliability of their products under extreme conditions.
• Dealer and Distributor Support: S&S Cycle offers extensive support to its dealer network, including product information, training, and potentially dealer-specific promotional materials, enabling local "Auto Repair Stations" to effectively sell and install S&S products.
• Digital Presence and Content Marketing: Their website and social media channels feature detailed product information, installation instructions, technical guides, and articles about their history and involvement in the V-twin world. This content serves to educate and engage prospective customers.
• Collaborations with Custom Builders: S&S Cycle frequently collaborates with renowned custom bike builders, supplying engines and parts for high-profile projects. The exposure from these builds, often featured in motorcycle magazines and online, generates significant brand recognition and desire for S&S components.
• Vintage Tours and Anniversaries: Events like the "Vintage Tour 2025" and past anniversary celebrations serve as promotional campaigns, connecting with their heritage and fostering community engagement among V-twin enthusiasts.
• Warranty Information: S&S Cycle provides a warranty on their parts (typically twelve months from purchase, with specific conditions), which is a crucial trust-building element and a promotional assurance of product quality.

For individuals interested in S&S Cycle products, the best approach is to visit their official website () for detailed product catalogs, technical specifications, and dealer locators. Local motorcycle repair shops and custom builders in your area would be the direct "Auto Repair Stations" that can provide and install S&S Cycle components. You can also contact S&S Cycle directly at +1 (608) 627 1497 for general inquiries, technical support, or to locate a dealer.