Route 37 Performance

For vehicle owners in Mt. Vernon, IL, and the surrounding communities, Route 37 Performance stands out as a highly reputable and customer-focused Auto Repair Station. Located at 2200 Benton Rd, Mt Vernon, IL 62864, USA, this shop is known for its dedication to quality service and going the extra mile for its clients. You can contact them by phone at (618) 316-7316 or via mobile at +1 618-316-7316.

Route 37 Performance fits squarely into the Auto Repair Stations category, providing a wide array of services and goods (parts) necessary for maintaining and repairing vehicles. Their reputation, as evidenced by customer reviews, highlights not only their technical proficiency but also their strong emphasis on customer care and communication.

### Environment and Customer Experience

While specific details about the physical appearance of the shop or waiting area are not provided, the customer reviews paint a vivid picture of a well-run and highly professional environment focused on customer satisfaction. The emphasis is clearly on the people and the service they provide, rather than just the physical space.

Customers consistently praise the team's professionalism, helpfulness, and exceptional communication. One glowing review states, "I must say that the team at Rt 37 Performance went above and beyond to insure that I was able to make back home to Texas for Christmas. In spite of the difficulty finding the part for my truck they were able to locate what I needed and get me back on the road. The technician was very knowledgeable and took very good care of my truck, the young lady on the phone kept me updated on progress and to the young man who came to pick me up from the rental car company. Kudos go out to these folks for such a well run shop and just a very helpful group of people. Thanks, Barry." This testimonial underscores several key aspects of their customer experience:

• Above and Beyond Service: The team's willingness to go to great lengths, such as painstakingly locating a hard-to-find part, to ensure a customer's critical travel plans are met.
• Knowledgeable Technicians: Assurance that vehicles are in capable hands, with technicians who "took very good care" of the vehicle.
• Proactive Communication: Regular updates from staff keep customers informed about the progress of their repairs, reducing anxiety and uncertainty.
• Customer-Centric Support: Providing assistance with logistics, like picking up a customer from a rental car company, demonstrates a holistic approach to customer care.

The term "well run shop" implies efficiency, organization, and a smooth operation behind the scenes, contributing to the positive front-end experience. The interactions described suggest a friendly and accommodating atmosphere where customers feel valued and their needs are prioritized.

### Services Offered

Route 37 Performance appears to offer a broad range of automotive repair and maintenance services, catering to various vehicle types, including trucks and potentially classic cars, as indicated by a review about a '68 Mercury Cougar. While specific service lists are not provided, the customer testimonials indicate capabilities beyond just routine maintenance. Their services likely include:

• General Vehicle Repair: Addressing a wide array of mechanical and electrical issues for cars and trucks.
• Part Sourcing and Replacement: The ability to locate and install specific or hard-to-find parts, as demonstrated by the truck repair example.
• Diagnostics and Troubleshooting: The "knowledgeable technician" implies expertise in identifying and resolving complex vehicle problems.
• Addressing "Little Bugs": The mention of working out "a bunch of little bugs" on a classic car suggests their capability to handle intricate and potentially long-standing issues that other shops might have struggled with.
• Performance-Related Work: Given the "Performance" in their name, they may also specialize in or offer services related to enhancing vehicle performance, although this is not explicitly detailed in the reviews provided.
• Routine Maintenance: It's reasonable to assume they also offer essential services such as oil changes, fluid checks, brake inspections, tire services, and other preventive maintenance necessary to keep vehicles in optimal condition.

The confidence expressed by a customer in taking their classic car to Roger at this shop, especially after a negative experience elsewhere, highlights their perceived competence in handling more unique or challenging vehicle problems.

### Features and Differentiators

Route 37 Performance distinguishes itself through several key features that resonate strongly with its clientele:

• Exceptional Customer Service: This is their most frequently praised attribute. The team's commitment to going "above and beyond," proactive communication, and willingness to assist with customer logistics (like picking up from a rental car company) set a very high standard.
• Technical Expertise and Knowledgeable Technicians: Customers feel confident in the technicians' ability to diagnose and fix problems effectively, even for challenging situations like a hard-to-find part or persistent "bugs" in a classic car.
• Reliability and Problem-Solving: Their success in getting a customer "back on the road" despite part difficulties underscores their problem-solving skills and commitment to delivering results.
• Strong Communication: The "young lady on the phone kept me updated on progress" is a specific highlight, indicating that customers are never left in the dark about their vehicle's status.
• Reputation for Trust: The trust placed in them for a classic car suggests a reputation for careful and thorough work, which is highly valued for specialized vehicles.

These features combine to create a service experience that prioritizes customer peace of mind and satisfaction, making them a preferred choice for many in the Mt. Vernon area.

### Promotional Information

Based on the provided customer reviews, the primary form of "promotion" for Route 37 Performance appears to be strong word-of-mouth referrals driven by their exceptional service. When customers have such overwhelmingly positive experiences, they naturally become advocates for the business. While specific promotional offers or discounts are not mentioned, a shop of this caliber would likely benefit from and possibly employ strategies such as:

• Leveraging Online Reviews: Actively encouraging and responding to positive online reviews, as these directly influence potential new customers.
• Customer Testimonials: Showcasing testimonials like the one from Barry on their website or in their marketing materials.
• Loyalty Programs: For repeat customers, offering small incentives or discounts on future services to reward continued business.
• Service Guarantees: Potentially offering guarantees on their repairs or parts, further building customer confidence.
• Community Engagement: Participating in local events or sponsoring local activities to build goodwill and visibility within the Mt. Vernon community.

The core of Route 37 Performance's promotional strength comes from its demonstrated commitment to customer satisfaction and expert repairs, leading to highly positive customer experiences that translate into valuable referrals. For anyone in Mt. Vernon, IL, looking for a reliable and truly helpful auto repair shop, Route 37 Performance appears to be an excellent choice.