Norm Reeves Toyota San Diego Service & Parts Center

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  • Reviews
  • +1 877-854-7575
  • www.normreevestoyotasandiego.com
  • 5910 Mission Gorge Rd, San Diego, CA 92120, USA

Operating Hours

Monday 7:00 AM - 6:30 PM
Tuesday 7:00 AM - 6:30 PM
Wednesday 7:00 AM - 6:30 PM
Thursday 7:00 AM - 6:30 PM
Friday 7:00 AM - 6:30 PM
Saturday 8:00 AM - 5:00 PM
Sunday Closed

Norm Reeves Toyota San Diego Service & Parts Center Introduce

Norm Reeves Toyota San Diego, located at 5910 Mission Gorge Rd, San Diego, CA 92120, USA, operates as a comprehensive automotive facility, falling under the category of Auto Repair Stations. This establishment is designed to cater to the needs of Toyota owners and other vehicle drivers, offering both a Service Center for repairs and maintenance and a Parts Center for genuine components. An objective review of the available information reveals distinct experiences between these two divisions.

As an Auto Repair Station, the Service Center at Norm Reeves Toyota San Diego offers a full spectrum of vehicle maintenance and repair services typical of a dealership. This includes, but is not limited to, routine scheduled maintenance, diagnostics, brake service, tire rotations, fluid changes, and more complex mechanical repairs. They aim to provide genuine Toyota parts for all repairs, ensuring vehicle longevity and adherence to manufacturer specifications. However, based on customer feedback, the execution of these services in the Service Center has faced some challenges, particularly concerning appointment management and customer communication.

The Parts Center, on the other hand, is a distinct and highly-praised component of Norm Reeves Toyota San Diego. This center provides a wide array of genuine Toyota Original Equipment Manufacturer (OEM) parts. These goods are crucial for maintaining the integrity, performance, and warranty of Toyota vehicles. Customers can find everything from common wear-and-tear items to specialized components for various Toyota models. The Parts Center's commitment to offering lower prices compared to other dealerships in the area makes it an attractive option for both DIY enthusiasts and independent repair shops seeking authentic components.

Regarding the environment, while a dealership service and parts center typically features a waiting area, customer lounge, and a structured layout for both service bays and parts counters, the customer experiences suggest a mixed picture. The Service Center appears to struggle with overcrowding, leading to "over stack appointments" and significant waiting times, even for early arrivals. This implies a potentially busy and sometimes chaotic environment for service customers. In contrast, the Parts Center seems to operate more smoothly, characterized by efficient transactions and helpful staff, suggesting a well-organized and customer-friendly space for obtaining parts. The overall environment, therefore, varies significantly between the two operational sides of the facility.

The services provided by the Service Center include diagnostics, scheduled maintenance, and various repairs. However, customer experiences indicate issues with service delivery, particularly concerning communication. There are reports of unreturned calls, lack of follow-up from service managers, and difficulty accessing promised information, such as emailed recommendations. This suggests a disconnect in customer relations and potentially an overburdened staff. Furthermore, there's a serious concern raised about the perceived practice of not recording prior service history if a vehicle was serviced at a different center, potentially leading to unnecessary recommendations or "upselling." This raises questions about transparency and trust in the service operations.

Conversely, the services offered by the Parts Center receive overwhelmingly positive feedback. They are praised for their efficiency in providing OEM parts, competitive pricing, and excellent customer service. The staff, particularly Fernando, is highlighted for being extremely helpful and knowledgeable, ensuring customers get exactly what they need. This center effectively serves both individual Toyota owners who prefer to do their own maintenance and other repair shops that require authentic parts for their clients. The ease and positive nature of interactions with the Parts Center stand in stark contrast to the challenges reported in the Service Center.

The features of Norm Reeves Toyota San Diego present a dichotomy. On the one hand, the Service Center's features, as described by customers, include appointment overbooking, long wait times (up to three hours even with early arrival), and perceived communication breakdowns with service managers. The alleged practice of not recording external service history or pushing unnecessary recommendations is a significant concern that impacts customer trust. The issue with blocked links for recommendations also points to a technical or procedural flaw in their communication system.

On the other hand, the Parts Center boasts exceptional features: it's considered "hands down the best Toyota dealership to get OEM parts from" in the area. Key features include "prices are lower than any other dealership," and highly effective and customer-focused staff like "Fernando will hook you up!" This indicates a strong commitment to competitive pricing and superior customer service in the parts department, making it a highly reliable source for genuine Toyota components.

Promotional information for Norm Reeves Toyota San Diego, derived from customer feedback, is a tale of two halves. For the Service Center, the promotional message is unfortunately negative, with strong recommendations to "Do not use this service center!!!" and "recommend the consumer used a different dealer or specialize company!!" This feedback suggests that the service center's operational issues overshadow any potential benefits, deterring customers rather than attracting them. The perception of being "over stack" and a lack of timely communication severely impact its reputation.

In contrast, the promotional information for the Parts Center is overwhelmingly positive. The clear message is that this is the go-to place for "OEM parts" at "lower prices than any other dealership." The specific mention of "Fernando will hook you up!" creates a personalized and trustworthy image, encouraging customers to seek out this particular individual for their parts needs. The Parts Center's efficiency, competitive pricing, and excellent customer interaction are its strongest promotional assets, drawing in customers who value authenticity and good service when purchasing components.

In conclusion, while Norm Reeves Toyota San Diego offers both service and parts, potential customers should be aware of the distinct experiences reported for each. The Parts Center, reachable at (877) 854-7575 or +1 877-854-7575, appears to be a highly reliable and recommended source for genuine Toyota OEM parts, noted for its competitive pricing and excellent customer service. The Service Center, however, faces significant challenges related to wait times, communication, and perceived transparency issues, leading to strong negative recommendations from past customers. Consumers are advised to weigh these aspects carefully when considering their automotive needs at this location.

Norm Reeves Toyota San Diego Service & Parts Center Photos

Norm Reeves Toyota San Diego Service & Parts Center 0

Norm Reeves Toyota San Diego Service & Parts Center Location

Norm Reeves Toyota San Diego Service & Parts Center Customer Reviews

Unfortunately this Toyota was just as bad as the one in Chula Vista. Appointment was at 8:45am and still waited at least three hours. Take in mind I was there at 7:30 am. Toyota continues to over stack there appointments! The assistant service manager never returned my call even after I spoke to a lady. So I guess since I payed Q Holt there was no reason to correspond back to me. Also I realize if you take it to one service center and then another they will not recorded your prior service in order to stuff you in buying something you don’t need! It’s apparent Toyota corporation has a practice of trying to steal from there customers. Also Mr. Q advise me he sent me an email with possible recommendations I need via text. When I attempted to open the link attach it block me. I try serval times and yet still block me! Yes I called the dealer to speak with Q but yet had no time and after speaking to someone else I was guaranteed a callback which never happened. I recommend the consumer used a different dealer or specialize company!! Do not use this service center!!!

May 12, 2025 · Just An Opinion

Can't speak for the service center because I do all my own maintenance, but the parts center is fantastic. Hands down the best Toyota dealership to get OEM parts from. Prices are lower than any other dealership in the area. Fernando will hook you up!

May 13, 2025 · Matthew Behnke

Brought my car in because it was having issues starting. Absolute worst service experience I have ever had. After dropping my car off, I got a link to a list of $4k worth of random services that were all “urgent”, but nothing had to do with the battery or starter. After calling the service tech, she dismissively said the issue was the headlight bulbs I had installed and that they would change them for me. After picking up the car, the tech I had talked to was gone and no one knew anything about what had been done to my car. They swore up and down the bulbs were the issue, however they had decided not to change them and marker them as “fine” on the report. Swapped out the bulbs on my own, and yet my car of course won’t start now. This place is an absolute scam, they do a terrible job and are rude while they do it.

Dec 06, 2024 · Ryan Chambers

TLDR; I had repairs done and Richard Pomplun and Rosalina Canez were the worst! Q Holt was super cool, but I still wouldn't go back. I'll never go anywhere other than TLC auto repair now. This was my first time at a dealership for repairs, and it was only because my normal repair shop (TLC auto repair) was booked and I needed something done fast. I'm a girl in my early twenties and on the shorter side so I feel like Richard just jumped at the chance to rip me off. I'm knowledgeable enough about my car and I know some terminology, so I went into it pretty confident on what I wanted done. I needed all 4 of my brakes and rotors replaced so that's what I asked for. He obliged but also right away started telling me I needed my water pump replaced. I get my car checked pretty regularly and hadn't heard this before. I denied the service but he kept pressing to get it done, and literally told me to my face that *when* it goes out, I'll have about "4 seconds" to stop and get to the side of the road before my engine blows 😵‍💫. This language of "if u don't do this you're ruining your car" was so condescending and just meant to scare me into a repair I didn't need! Any other professional mechanic would have said "when it goes out your car may overheat and cause damage" but this guy told me I'd blow up my car???? Hugely unprofessional and immoral, once he said that I knew I was going to write this review. I talked to Rosalina about it over the phone since Richard was out and she was hesitant, asking if I've seen the symptoms I.e leaks from my car, I said definitely not and it was clear she knew he was ripping me off at that point and she said something along the lines of "well if that's what Richard recommends then you should do it". Again at this point I had looked up symptoms of water pump failure and my car did not have any. Fast forward a week later I took it to my repair shop and they found nothing wrong with my water pump! The other thing Richard tried to rip me off on was my timing belt, it is indeed an older car and the belt needs to be replaced at some point before it becomes dangerous, but I've been getting it checked out continuously and been told it's in good shape. So when Richard suggested we replace the timing belt because "we'd already be there" for the water pump I said no. And again I got more pushback and guil tripping. I'd understand if the timing belt needed replacement, but he just wanted to add more repairs willy nilly. And it's not adding $50 it would of been adding hundreds of dollars to an already $800+ repair. There were 100 other things that pissed me off about my interactions with Richard, but the last one I'll write about is his language towards the repairs. He kept treating them like we were in a flea market when he was "giving me the best price" or he can "ask about a discount". Like sir, parts have a fixed price and so does labor??? I understand throwing in labor for free on a part or something like that but for absolutely everything that was "the best price". It felt like he was trying to use car salesman tactics but on a repair? It was all so slimy and not at all how my interactions with mechanics go. I attached an image of a conversation with Rosalina to show this attitude. To be fair,I don't think Richard is a mechanic and he could very well be a car floor guy turned repair rep, but he's doing it wrong and is the worst. Never coming back. So overall he used scare tactics to try to get me to do more repairs, which would of added hundreds of dollars, was trying to haggle my prices, and was not at all pleasant to work with.

Aug 09, 2024 · Stephanie Hernandez

Oil change took 3 hours. Cars came 2 hours after me were done but mine still waiting. Not recommended this service station for your car.

Apr 05, 2025 · Ajmal Mirkhail