Motown Auto Distributing Co. ( Fisher Auto Parts )

Motown Auto Distributing Co., also known and operating as Fisher Auto Parts, is located at 3376 Warren Dr, Waterford Township, MI 48329. This establishment falls under the "Auto Repair Stations" platform category, signifying its role as a key supplier of essential goods for vehicle maintenance and repair. As an auto parts store, its primary function is to provide a wide array of automotive components, tools, and accessories to both professional mechanics and do-it-yourself (DIY) customers in the local community of Waterford Township and beyond. Fisher Auto Parts, as a broader entity, has a long history, having provided "world class customer service and reliable auto parts and accessories for over 95 years," which underscores a deep-rooted presence and experience in the automotive aftermarket industry.

The environment at Motown Auto Distributing Co. (Fisher Auto Parts) is designed to facilitate the efficient selection and purchase of automotive components. While no specific details on the physical layout of this particular branch are provided in the reviews, a typical Fisher Auto Parts store environment would feature an organized retail space. This would include shelves stocked with various auto parts, fluids, and accessories, a service counter where customers can receive assistance, and potentially a back stockroom for larger or less common items. The focus of the environment is likely on practicality and quick access to parts, serving both individual customers seeking specific items and professional repair shops relying on timely parts delivery. The ambiance aims to be functional, allowing for quick transactions and efficient part retrieval. The staff, as indicated by reviews, plays a crucial role in navigating this environment and assisting customers.

The services offered by Motown Auto Distributing Co. (Fisher Auto Parts) are centered around the distribution and sale of a comprehensive range of automotive parts and accessories. As part of the larger Fisher Auto Parts network, they are likely to offer a vast inventory that includes:

• **Replacement Parts:** Such as brake components (pads, rotors, calipers), engine parts (filters, spark plugs, belts, hoses), suspension and steering components, electrical parts (alternators, starters, batteries), and various fluids.
• **Accessories:** Including car care products, detailing supplies, automotive lighting, and general vehicle enhancements.
• **Tools and Equipment:** A selection of hand tools, power tools, diagnostic equipment, and specialty tools for automotive repair.

Beyond the direct sale of products, larger Fisher Auto Parts operations also offer services to professional installers through programs like the "Federated Car Care Program" and "Federated Link Catalog - Online Ordering." These programs provide benefits such as a nationwide warranty for customers of affiliated repair facilities, roadside assistance, marketing tools for businesses, professional training programs, and preferred financing options. While it's not explicitly stated that this specific branch directly offers all these programs to end-users, it's a part of the broader service ecosystem that Fisher Auto Parts provides, benefiting both individual consumers and professional repair shops by ensuring access to quality parts and supporting services. Their online catalog systems, such as Federated Link, enable efficient part lookup by VIN or license plate, detailed part images, and real-time availability, streamlining the ordering process for professionals.

The features of Motown Auto Distributing Co. (Fisher Auto Parts) are highlighted, albeit with some mixed sentiments, in the customer reviews. A key feature is their **competitive pricing**. One customer explicitly states, "If you're looking for a great deal these guys crush the competition on price." This suggests that the store actively aims to offer parts at a cost-effective rate, which is a significant draw for both budget-conscious individual customers and professional mechanics looking to manage their costs. The ability to offer competitive pricing often comes from efficient supply chains and purchasing power as part of a larger distribution network like Fisher Auto Parts.

Another prominent feature, though with varying experiences, is **customer service and staff knowledge**. One positive review praises the staff for being "very polite" and for providing "directions and help," indicating a helpful and accommodating attitude. This aspect of the service is crucial for customers, especially those who might not be highly knowledgeable about automotive parts and require guidance. However, a contrasting review points to a "very poor customer service" experience, where a staff member allegedly refused to "look anything up" due to "two brake codes" and told the customer to call back with "real information." This indicates a potential inconsistency in staff training, willingness to assist, or perhaps a lack of comprehensive diagnostic support directly from the counter, which could be frustrating for customers seeking quick solutions or initial guidance. While the store sells parts, it may be perceived by some customers as also providing initial diagnostic assistance, which requires a certain level of staff expertise and patience.

The overall strength of Motown Auto Distributing Co. (Fisher Auto Parts) as a business relies on its **product availability and the reliability of its parts**, stemming from its association with a well-established brand. Fisher Auto Parts emphasizes providing "quality, reliable auto parts" and ensuring "quick availability to parts, even hard-to-find parts" through its sophisticated network of distribution centers. This commitment to having the right part in stock or quickly accessible is a vital feature for customers who need to complete repairs promptly.

From a promotional standpoint, Motown Auto Distributing Co. (Fisher Auto Parts) benefits significantly from its **reputation for competitive pricing** and its association with the trusted Fisher Auto Parts brand. Word-of-mouth promotion, as evidenced by the customer who "Found this place through my uncle," plays a crucial role. The promise of "great deals" and prices that "crush the competition" is a compelling promotional message that attracts price-sensitive customers. Furthermore, the broader Fisher Auto Parts organization actively engages in promotions, including monthly and quarterly sales flyers featuring "unbeatable prices on the most reliable name brand auto parts, tools, equipment, accessories, supplies and more," as well as "rebate central" offers. These promotional activities from the parent company likely extend to local branches like Motown Auto Distributing Co., attracting customers seeking value. The availability of their phone numbers, (248) 618-9750 and +1 248-618-9750, provides direct contact for inquiries and orders.

In summary, Motown Auto Distributing Co. (Fisher Auto Parts) at 3376 Warren Dr, Waterford Township, MI, serves as a crucial "Auto Repair Station" by supplying a vast inventory of automotive parts and accessories. The environment is that of a functional and organized auto parts store, focused on efficient product selection. Services revolve around the sale of parts, complemented by the broader support systems offered by Fisher Auto Parts to professionals, such as online ordering and potentially access to training and warranty programs. Key features include highly competitive pricing, a wide range of products, and the potential for very helpful and polite staff, though consistency in customer service appears to be an area for improvement based on limited feedback. Their primary promotional strategy leverages competitive pricing and the trusted reputation of the Fisher Auto Parts brand, reinforced by local word-of-mouth recommendations and national sales promotions.