Double Nickel Customs

Double Nickel Customs, often operating under the more descriptive names of Double Nickel Race Cars and its parent company, BHR Fabrication, is a specialized entity within the "Auto Repair Stations" platform category. However, it's crucial to understand that unlike a typical neighborhood auto repair shop that focuses on daily drivers, Double Nickel Customs is singularly focused on the high-performance world of race cars, particularly Late Model Chassis, and custom fabrication for racing applications. Owned and operated by Benji Hicks, this business, founded in 2022, serves a niche but critical market within the racing community.

The environment at Double Nickel Customs is distinctly that of a professional fabrication and race car shop. It's a workspace where precision, engineering, and speed are paramount. While specific details about a customer waiting area aren't highlighted, the core "environment" is one of active metalworking, chassis assembly, and custom part creation. The focus is on the intricate process of building and refining race-winning machines. Benji Hicks' hands-on involvement as owner and operator of BHR Fabrication ensures a dedication to top-quality products. This hands-on, expert-driven environment is crucial for clients who demand absolute performance and reliability from their race vehicles. Although typical operating hours aren't readily available, the nature of custom fabrication and race car preparation often means work is driven by project timelines and race schedules rather than conventional retail hours.

Double Nickel Customs offers a highly specialized set of services and goods, catering specifically to the needs of the racing industry:

• Custom-Built Late Model Chassis: This is the flagship service. Double Nickel Race Cars designs and constructs complete Late Model Chassis, which are the foundational structures of high-performance racing vehicles. This involves intricate welding, precise measurements, and adherence to specific racing regulations and performance goals.
• Race Car Fabrication: Beyond full chassis, BHR Fabrication, the parent company, provides a wide variety of custom fabrication services for race cars. This includes:
  • Noses: Custom-designed and fabricated front aerodynamic components.
  • T-Bars: Structural support elements.
  • Door Supports: Reinforcements for the driver's side and other door areas.
  • Engine Cradles: Custom mounts designed to securely hold race engines.
  • Body Panels: Fabrication and installation of lightweight, aerodynamic body panels for race cars.
• Body Installation Services: Once panels are fabricated, Double Nickel Customs also offers the service of expertly installing them onto the chassis.
• Expert Advice and Support: A significant "service" often overlooked but highly valued in the racing community is the technical support and advice offered by experienced individuals like Benji Hicks. He is described as "always a phone call away to offer advice to his customers," which is invaluable for racers needing guidance on setup, adjustments, or troubleshooting.

These services are not for the average driver, but for dedicated racers and teams looking for an edge on the track or needing custom solutions for their racing programs.

The features that distinguish Double Nickel Customs are deeply rooted in its dedication to performance and quality within the racing niche. Key features include:

• Specialization in Late Model Chassis: This narrow but deep focus allows for unparalleled expertise in this specific type of racing vehicle.
• Owner-Operated Excellence: Benji Hicks' direct involvement ensures a high standard of quality control and a personal commitment to each project. His devotion to "ensuring top quality products" is a primary feature.
• Rapid Traction and On-Track Success: Despite being a relatively young company (established 2022), Double Nickel Race Cars is "rapidly gaining traction with race wins and on-track success." This real-world performance validation is a powerful testament to the quality and effectiveness of their chassis and fabrication work. For a racing team, winning is the ultimate endorsement, and Double Nickel Customs is proving its capabilities on the track.
• Comprehensive Fabrication Capabilities: BHR Fabrication's ability to produce a wide range of components in-house ensures consistency, quality, and customization options that off-the-shelf parts might not provide.
• Accessibility for Advice: The commitment to being "always a phone call away to offer advice" demonstrates a level of customer support that goes beyond simply selling a product; it implies a partnership aimed at the customer's success.

While the business does mention "custom strollers" as a fabrication capability, this appears to be a unique, perhaps non-automotive, fabrication skill demonstrating versatility, but the core focus remains on race cars.

Given the highly specialized nature of Double Nickel Customs, traditional promotional information like discounts on oil changes or brake specials is not applicable. Promotions in this sector are more about demonstrating performance, fostering industry relationships, and offering value through expertise and results. While specific "promotions" were not extensively detailed in the publicly available information, their promotional strategy is implicitly built on:

• Word-of-Mouth and Reputation: In the racing world, on-track success and reliable fabrication are the strongest forms of promotion. Race wins and positive experiences shared among competitors and teams are invaluable.
• Demonstrated Performance: The mention of "race wins and on-track success" serves as a direct form of promotion, showcasing the effectiveness of their chassis and fabrication. This is often leveraged in testimonials or case studies.
• Direct Engagement: For highly customized services, direct consultation and relationship building are key. Their contact information (email: DoubleNickelChassis@gmail.com, phone: 336-755-7033) is readily available for inquiries regarding specific chassis and fabrication needs.
• Online Presence: Maintaining a website (e.g., doublenickelracecars.com) to showcase their capabilities and provide contact information is a standard promotional tool for specialized businesses.

Potential customers, who are typically racing teams or individual racers, would seek out Double Nickel Customs based on their reputation, expertise, and demonstrated results, rather than conventional discounts. The "promotional" aspect lies in their track record and the direct access to expert advice provided by Benji Hicks.

In conclusion, Double Nickel Customs, through its divisions Double Nickel Race Cars and BHR Fabrication, is a highly specialized and results-driven "Auto Repair Station" that caters exclusively to the demanding world of motorsports. Their core strength lies in custom-built Late Model Chassis and high-performance race car fabrication, supported by the extensive experience and direct involvement of owner Benji Hicks. For racers seeking a competitive edge and reliable, custom-engineered components, Double Nickel Customs offers a dedicated and proven solution, with their on-track success serving as the ultimate testament to their quality and expertise.