Automotive Specialty Accessories, Inc.

- Overview
- Intro
- Photos
- Location
- Reviews
- +1 269-685-2189
- asatrucks.com
- 79 10th St, Plainwell, MI 49080, USA
Operating Hours
Automotive Specialty Accessories, Inc. Introduce
For local vehicle owners seeking to enhance, customize, or upgrade their trucks and SUVs, Automotive Specialty Accessories, Inc. (ASA) stands as a prominent destination. While primarily an auto parts store specializing in aftermarket accessories, its comprehensive offerings and often co-located or affiliated installation services firmly place it within the broader "Auto Repair Stations" category. This classification is fitting because ASA doesn't just sell parts; it provides solutions that can significantly alter a vehicle's performance, appearance, and utility, often requiring professional installation and technical know-how that aligns with the expertise found in a full-service repair station.
The environment at Automotive Specialty Accessories, Inc. is typically geared towards showcasing a wide array of automotive upgrades and accessories. You would likely find a well-organized showroom, displaying various products such as truck bed covers, running boards, custom lighting, and perhaps even examples of lift kits or suspension upgrades. The atmosphere is generally customer-friendly, designed to encourage Browse and provide inspiration for vehicle customization. Unlike a traditional auto parts store focused solely on replacement components, ASA’s environment emphasizes enhancement and personalization. The space would likely be clean and well-maintained, reflecting the quality of the products and services offered. Furthermore, the presence of knowledgeable sales staff who can guide customers through complex product choices and discuss installation options is a key part of the environment, making it more akin to a specialized consultation center within the "Auto Repair Stations" umbrella. While not a conventional repair bay, the facility often includes dedicated installation areas, where vehicles are modified, showcasing their practical application of automotive engineering.
Automotive Specialty Accessories, Inc. offers a diverse range of services and goods for sale, directly supporting its position within the "Auto Repair Stations" category by focusing on vehicle enhancement and modification. Their core offerings revolve around **aftermarket parts and accessories** for pickup trucks and SUVs. This includes an extensive selection of **truck bed covers** (tonneau covers) of various types (e.g., hard, soft, retractable) and brands, providing cargo security and weather protection. They are a primary source for **running boards and steps**, enhancing vehicle accessibility and appearance. **Bumpers and grille guards** are available for added protection and a rugged aesthetic. Customers can also find a wide variety of **automotive lighting solutions**, from upgraded headlights and taillights to auxiliary lighting for off-road use. Beyond exterior enhancements, ASA often provides **suspension solutions**, including vehicle lift kits (ranging from subtle leveling kits to significant lifts for off-road capability) and lowering systems to optimize ride quality and handling. They may also delve into **engine performance enhancements**, such as air intake systems or exhaust upgrades. For interior comfort and technology, they offer **automotive electronics**, including remote start systems and car stereos. Furthermore, a crucial service provided by Automotive Specialty Accessories, Inc. is **professional installation**. This distinguishes them significantly from many online retailers; customers can purchase complex accessories and have them expertly installed by trained technicians, ensuring proper fitment and functionality. This installation capability is a key reason for their inclusion in the "Auto Repair Stations" category, as it involves skilled mechanical work and integration of aftermarket components with existing vehicle systems.
Several features distinguish Automotive Specialty Accessories, Inc. in the specialized automotive market. A primary feature is their **deep specialization in truck and SUV accessories**. This focus means they possess a more comprehensive inventory and deeper knowledge base for these vehicle types compared to general auto parts stores. Their **extensive product selection** is another hallmark, as they typically offer products from a vast network of reputable brands (reportedly over 1,500), ensuring customers have access to high-quality and diverse options to meet their specific needs and preferences. The availability of **professional installation services** on-site is a critical feature, providing a seamless experience for customers from purchase to completion. This eliminates the need for customers to find a separate installer, ensuring proper fitment and often backed by a warranty on workmanship. The **expertise of their staff** is a significant asset; employees are often knowledgeable about the products, their applications, and the installation process, offering valuable advice and guidance to customers. Their long-standing presence in the market, having proudly served the automotive accessory market since 1978, speaks to their **reputation for quality, reliability, and exceptional customer service**. This longevity implies a stable business with deep community roots and a consistent commitment to customer satisfaction. ASA's ability to provide both OE (Original Equipment) and aftermarket truck and automotive accessories further broadens their appeal, catering to different customer requirements and budgets. Their meticulous attention to detail in installations, coupled with a focus on delivering enhancements that truly elevate a vehicle's appearance and performance, are core features that build customer trust and loyalty.
Automotive Specialty Accessories, Inc. likely utilizes various promotional strategies to engage local users. While specific, active promotions are not universally detailed, typical approaches for a business of this nature might include: **seasonal sales** on popular accessories like truck bed covers or remote start systems during relevant times of the year (e.g., before winter for remote start, or during peak outdoor recreation seasons for truck accessories). They may offer **package deals** where purchasing multiple accessories or combining a product with installation results in a discount. **Financing options** could be promoted for larger purchases like lift kits or complete vehicle customization packages, making high-value upgrades more accessible. Collaborations with local truck and car shows, or sponsoring local automotive events, can serve as **community engagement and promotional opportunities**, showcasing their work and attracting enthusiasts. Online, their website would likely feature a "Specials" or "Promotions" section, highlighting current discounts on specific product categories or brands. They might also leverage social media platforms to showcase recent installations, customer testimonials, and limited-time offers, directly appealing to their target audience of truck and SUV owners. For returning customers or commercial clients, **loyalty programs or volume discounts** could be offered, encouraging repeat business. The emphasis in their promotions would likely be on the value added by their high-quality products and expert installation, positioning themselves as the go-to specialists for enhancing and customizing vehicles in the local area, rather than simply competing on price alone for individual parts.
Automotive Specialty Accessories, Inc. Photos
Automotive Specialty Accessories, Inc. Location
Automotive Specialty Accessories, Inc. Customer Reviews
Bought a new to me truck and come to find out it had air bags for towing on it. I stopped in at ASA and they did and quick inspection and told me the system looked good and seemed to be properly installed. They then showed me how to use it and what the correct settings should be. Asked them what I owed they told me I was good to go. I saw they carried the tonneau cover I wanted so I asked them to order me one, this was Tuesday, they said they’d have it and could put it on Thursday. They ordered and installed it cheaper than what ordering off line would have cost me. They also made sure I had the correct info so I could file for the manufacture’s rebate. Great customer service, very knowledgeable group of guys, highly recommended.
Jan 09, 2025 · Justin Johnson
Honestly, this was one of the best experiences I've had with getting work done on a vehicle. Service was quick and accurate. Price was what I was quoted. Everyone was nice. I'll be back for more work.
Apr 17, 2025 · David Sharp
My experience at Automotive Specialty Accessories, Inc. was nothing short of perfect. I needed a trailer hitch set up for my new Mazda C-X 5. I shopped around. Bruce's wanted over 750 for the same job Automotive did for 548.18. We set everything up one day in advance, and on that day, they installed it flawlessly in 48 minutes. Father and son shop, I think. My first experience with them was nothing short of perfect.
Apr 30, 2025 · james verdon
First time doing business w/ ASA. Reasons: 1) Great Reviews 2) Best price in area (Mattawan, Kazoo to Plainwell) to buy/install a hitch (identical) and wire harness. 3) Jessie James on phone is a hidden gem, he answered all my questions, during multiple calls; has the knowledge (and patience) of a saint. 4) Ross and the rest were great at asking me questions (and advice) and also allowed me out into the shop to show me what they were doing. Great Communication. 5) Service was quick, I actually waited for it. Well worth the short drive up from Kazoo. Will return. Well done! -------------------------------------------------------------------- I liked them so much, I took my KIA back to them to have customer provided aftermarket body molding put on. Communication was great, they were quick, efficient and did a great job.
Jan 09, 2025 · Critt'r Gitt'r
Big shout out out to the team at Automotive Specialty Accessories (ASA)! Great selection of quality products, awesome service AND had these installed on the truck for less than if I bought from Amazon myself! I’ve bought a lot from these guys, never disappointed. Highly recommended! #shoplocal
Dec 20, 2023 · Scott Rachel
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